Gift Baskets Newsletter

Create a Better Workspace for Your Gift Basket Business

Shirley George Frazier — Thu, 12 Apr 2012 18:14:29 +0000

Making sure that your workspace is organized instead of chaotic will increase your revenue in a short amount of time.

Think about it.

When papers are in order, it takes just seconds to retrieve what you need.

If you spend precious moments (and sometimes hours) looking for an address, order, or directions, you’re drained after the process and vow not to let it happen again. But it does happen because you’ve not made changes.

That’s the topic of this week’s newsletter. Are you subscribed? You’ll find the sign-up form to receive Basket Biz every week by email through this link. Click here.

Start getting organized now before the Mother’s Day gift basket rush.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

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Earning More with Gift Baskets Means Making One Small Change

Shirley George Frazier — Mon, 13 Feb 2012 22:12:27 +0000

Starting now, ask yourself this question (and answer it as well) before buying inventory:

In how many different designs can I include this product?

The answer determines if you’ll make $100,000 in revenue this year or if you’ll earn closer to $250,000.

Here’s an example that explains inventory selection…

That was the topic of this week’s Basket Biz newsletter, and if you are a subscriber, you read the example and was able to put this very-important step into place for your business so you can start earning more from making and selling gift baskets.

Not a subscriber? Click this link to start your free subscription that delivers Basket Biz to your email every Thursday.

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Three Things to Check Before Showing Gift Baskets at a Trade Show

Shirley George Frazier — Thu, 12 Jan 2012 19:11:13 +0000

The postal mail’s been delivered, and in it is an invitation to show your gift baskets at an upcoming regional trade show.

It promises to be visited by local businesses, from temp agency managers to land developers.

You see this as an opportunity to introduce your gift baskets to hundreds of potential corporate clients. Will you exhibit?

Here’s what to consider before signing up.

1. Get the facts about last year’s attendance numbers.

2. Decide on your marketing tools and follow-up strategy.

3. Enter prospects’ names and addresses into your database when the event is done.

Making contact is a crucial component to exhibiting at a trade show. If this is something you are not willing to do, consider hiring a part-time helper to make these calls for you.

Trade show exhibiting is a great way to meet prospects whom you normally have no access to and a fantastic way to increase your sales throughout the year.

NOTE: Be sure to sign up for Basket Biz, the online newsletter written by Shirley George Frazier and delivered to your email box every Thursday. Click here to subscribe.

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If You Want More Publicity for Your Gift Baskets, Check Out These Tips

Shirley George Frazier — Thu, 08 Dec 2011 18:51:52 +0000

Small businesses are known to use the same techniques year after year to gain attention through the media.

They know not to re-invent the wheel when tried-and-true methods work.

Here’s a list of popular ways to get press attention:

Making presentations to large and small groups, at corporate events and morning business meetings.
Appearing on radio talk shows that focus on general business and financial issues.

The final three tips are revealed in Basket Biz, the newsletter solely for gift basket professionals published every Thursday.

Subscribe by clicking on this page link to learn, grow, and profit with gift baskets throughout 2012.

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How to Start 2012 with Success You Really Can Achieve

Shirley George Frazier — Thu, 10 Nov 2011 19:45:10 +0000

Your time is now divided between filling holiday orders and reviewing your 2012 sales and marketing plan so you know what to do and how to proceed in business before the New Year arrives.

You not only have all products in stock, at this point, to design holiday baskets but have also created a sales estimate for the first quarter of 2012 and know what type of promotions you will set in motion to achieve your goals.

Informal surveys show that companies that plan ahead in this manner profit up to 35 percent more than those that don’t.

The most profitable plans for each quarter include:

Marketing every day
Calling customers
Attending events
Reading success stories
Improving customer service
Perfecting the elevator pitch

It’s time to push your fears aside and try something better in the New Year. Why? Because your business will not succeed if you don’t go beyond where you are right now.

Your success is the focus of the teleseminar, 3 Things I Did in My Business from January to March to Increase Earnings by $10,000 and How You Can, Too, scheduled for Thursday, November 17.

You’ll find information about the event through this link. If you’re serious about gift baskets being the business that pays for a lifestyle you want to enjoy, join us to learn how to do it.

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