Gift Baskets Newsletter » Web Site Design/Maintenance

Three Things Every Gift Basket Website Must Have for the Holidays

Shirley George Frazier — Thu, 02 Dec 2010 08:03:13 +0000

Is your website all decked out to promote your holiday gift baskets for individual and corporate giving?

Here’s what my designer clients make sure their sites include:

1. One page exclusively for corporate customers.

2. A ‘contact me’ page for prospects who don’t have time to call.

3. A toll-free number that they rent for one month that produces lots of calls and resulting sales.

The more attributes you include on your site to show that you are ready and able to fulfill orders and reward referrals, the more business you’ll encourage, even from people who’ve never ordered from you in the past.

As one designer stated to me by Email:

“The bells and whistles on my site convince visitors that I’m their only source for gift baskets to send to their family and friends as well as recommend to their bosses. Once they call me, multiple orders are a done deal!”

Be sure to do what’s realistically possible to encourage the people who visit you online to order within minutes of arriving on your site. Offering an incentive may do the trick, or perhaps an in-person presentation will work for corporate clients.

What’s on your website this holiday to gain accounts that’s not available during non-holiday months?

THIS IS YOUR LAST CHANCE: My Website Review and Marketing Plan Review programs will no longer be available as of December 31. These programs, which are designed exclusively for gift basket businesses, are being replaced by new programs that are much higher in price. So, if you’ve been sitting on the fence about having your website or marketing plan checked out by me, now’s the time.

Here’s where to find more information, and be sure to sign up before the December 31 deadline.

Website Review
http://www.giftbasketbusiness.com/web-site-help.htm

Marketing Plan Review
http://www.giftbasketbusiness.com/marketing-plans.htm

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

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How to Create a Web Site that Markets Your Gift Baskets

Shirley George Frazier — Thu, 01 Apr 2010 20:50:16 +0000

Serve Up Support Staff Sales

Administrative assistants, secretaries, clerks – these titles are part of the corporate support umbrella in every firm worldwide.

What’s your plan for marketing to supervisors who want to show appreciation and need your help?

Watch this video tutorial all about gift baskets for Administrative Professionals Week.

Wow Them on the Web

How do you change your Web site to market spring gift baskets?

Adding photographs, text, and customer comments are part of the mission, but there’s more to convince prospects to become clients.

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Create a Web Site Contact Form

Shirley George Frazier — Wed, 23 Dec 2009 20:03:33 +0000

Helping visitors to contact you quickly after reviewing your Web site is as easy as creating a detailed form available through a “contact us” link on each site page.

This form requests concise information that lets you determine what prospects require (the number of gifts or baskets needed), the time frame (when), the event (corporate, wedding, etc.), and how to contact them (Email, phone, etc.).

Check the applications available through your Web site’s host. You may be pleasantly surprised to find a contact form to copy and paste within your site.

If a form is not available, look at forms found on competing and non-gift basket sites to find alternative form tools and to determine how to structure your own.

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Web Sales, Basket Wrapping, Financial Tips

Shirley George Frazier — Sun, 08 Mar 2009 20:14:13 +0000

WEB SALES WORK WONDERS

Is your Web site’s contact page easy to find and complete? A designer in Georgia asked me to look at her page. It asked visitors to call her.

I suggested that she convert the page to a Web form, available free of charge online and easy to install. She’s now receiving regular queries, one which secured a $3,000 welcome gift basket order.

Wednesday’s newsletter reveals reasons why a Web site review and subsequent changes will increase your sales in the long run. It’s prime time to get your Web presence in order.

RAPPING ABOUT WRAP

Among the most-popular questions I hear at trade show seminars is, “How do you wrap that?” This is most often asked when I display containers such as upturned umbrellas, rocking chairs, and miniature vehicles.

I once thought that everything had to be wrapped, but that’s not true, specifically when the basket is hand delivered. This article provides insight on how to enclose these attractive, yet unusual, shapes.

CREATE YOUR OWN ECONOMIC ENVY

Designers in the Golden Basket Club have a proactive attitude about their businesses. They convince prospects to buy during casual conversations, and that’s what makes a sales drought less likely.

Some designers have opted for a different stance, one where they hope sales will increase on its own. Read this question and answer about the current economy at Ask The Gift Basket Expert, then decide if it’s better to wait or go after sales.

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How to Make Your Web Site Make Money

Shirley George Frazier — Wed, 04 Mar 2009 21:46:55 +0000

Now more than ever, your Web site holds the key to your overall success. Have you set it up to attract visitors who quickly become clients, or does it repel people, sending them to your competitors?

One designer I’m working with neglected to make a corporate gift basket page, opting instead to focus on birthday, baby, and spa baskets. These three designs sell well for her, and she finds that lots of online prospects quickly become clients after they visit her site.

I encouraged her to create one corporate page. All of a sudden, people who had ordered everyday baskets started asking about the corporate gifts. If she had not set up that page, opportunities to sell to companies would have been overlooked.

Can you afford to leave thousands of dollars in corporate sales on the table?

Give your Web site the “once over” to ensure that it includes every possible component to turn visitors into clients. This review is key to increasing your sales all year long.

———-

Need an expert to review your Web site? Now until March 31, I’ll check your entire site and provide you with a comprehensive report, advice, tools, and guidance to make it shine and sell.

This 10-point tuneup includes a review of photos, text, colors, overall design and structure, keywords, search engine optimization, gift basket pricing, online marketing, shopping cart, and a recommendation for free online tools that are easy to install within your site, all for just $97.

This service, valued at $300, is limited to a handful of designers to ensure that each person receives the very best review possible. Click here and sign up today.

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