Dec
23
Helping visitors to contact you quickly after reviewing your Web site is as easy as creating a detailed form available through a “contact us” link on each site page.
This form requests concise information that lets you determine what prospects require (the number of gifts or baskets needed), the time frame (when), the event (corporate, wedding, etc.), and how to contact them (Email, phone, etc.).
Check the applications available through your Web site’s host. You may be pleasantly surprised to find a contact form to copy and paste within your site.
If a form is not available, look at forms found on competing and non-gift basket sites to find alternative form tools and to determine how to structure your own.
Mar
8
Web Sales, Basket Wrapping, Financial Tips
Filed Under Cellophane, Shrink Wrap, Bags, Money, Web Site Design/Maintenance | Leave a Comment
WEB SALES WORK WONDERS
Is your Web site’s contact page easy to find and complete? A designer in Georgia asked me to look at her page. It asked visitors to call her.
I suggested that she convert the page to a Web form, available free of charge online and easy to install. She’s now receiving regular queries, one which secured a $3,000 welcome gift basket order.
Wednesday’s newsletter reveals reasons why a Web site review and subsequent changes will increase your sales in the long run. It’s prime time to get your Web presence in order.
RAPPING ABOUT WRAP
Among the most-popular questions I hear at trade show seminars is, “How do you wrap that?” This is most often asked when I display containers such as upturned umbrellas, rocking chairs, and miniature vehicles.
I once thought that everything had to be wrapped, but that’s not true, specifically when the basket is hand delivered. This article provides insight on how to enclose these attractive, yet unusual, shapes.
CREATE YOUR OWN ECONOMIC ENVY
Designers in the Golden Basket Club have a proactive attitude about their businesses. They convince prospects to buy during casual conversations, and that’s what makes a sales drought less likely.
Some designers have opted for a different stance, one where they hope sales will increase on its own. Read this question and answer about the current economy at Ask The Gift Basket Expert, then decide if it’s better to wait or go after sales.
Mar
4
Now more than ever, your Web site holds the key to your overall success. Have you set it up to attract visitors who quickly become clients, or does it repel people, sending them to your competitors?
One designer I’m working with neglected to make a corporate gift basket page, opting instead to focus on birthday, baby, and spa baskets. These three designs sell well for her, and she finds that lots of online prospects quickly become clients after they visit her site.
I encouraged her to create one corporate page. All of a sudden, people who had ordered everyday baskets started asking about the corporate gifts. If she had not set up that page, opportunities to sell to companies would have been overlooked.
Can you afford to leave thousands of dollars in corporate sales on the table?
Give your Web site the “once over” to ensure that it includes every possible component to turn visitors into clients. This review is key to increasing your sales all year long.
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Need an expert to review your Web site? Now until March 31, I’ll check your entire site and provide you with a comprehensive report, advice, tools, and guidance to make it shine and sell.
This 10-point tuneup includes a review of photos, text, colors, overall design and structure, keywords, search engine optimization, gift basket pricing, online marketing, shopping cart, and a recommendation for free online tools that are easy to install within your site, all for just $97.
This service, valued at $300, is limited to a handful of designers to ensure that each person receives the very best review possible. Click here and sign up today.
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