Jun

10

Crafting a Plan to Profit

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PROFITS COME FROM CUSTOMIZED PLANS

If your hope with a pre-made marketing plan is that you can use it as is, guess again. Designers can rarely take goals and objectives from one industry and mold it to work for them.

Read this article to learn why our industry is too specialized for an out-of-the-box plan.

FATHER’S DAY GIFT WRAPPING IDEA

As a designer you not only create gift baskets, you also provide customers with a full range of all-occasion gift alternatives.

Clients who need wrapping services will appreciate this shirt and tie wrapping option for basket-less Father’s Day gifts.

May

20

Ready to Sell on Consignment?

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A SUPPLIER THAT SAVES YOU MONEY

Manufacturers and suppliers with low and no minimums are high on most designers’ lists. ArtisticGiftBaskets.com is one of those suppliers.

Read their two-part interview here and here, and learn why their products rate highly in the industry.

CONSIGNMENT OR WHOLESALE?

A local merchant sees your gift baskets and asks you to sell them on consignment in her store. Is this deal good for you, or is it better to sell the gift baskets outright at wholesale cost?

This Q&A reveals which option may be better in the long run.

May

13

Marketing Help is Here

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THE QUICK AND EASY WAY TO MARKET

You create gorgeous gift baskets, but getting them into customers’ hands can be difficult if you don’t know the shortcuts. Why try figuring it out the pros explain how and more on these six CDs?

Order now and due to an overrun, you’ll save $100.

SALES ARE LOW, BUT OPTIONS EXIST

Are this year’s sales barely keeping up with last year’s? You’re not alone, but there is lots of potential that you’ve not yet tapped. The first step is to stay positive.

This blog post shares simple steps I took to make changes that generated more business.

Mar

12

How to Decide If Making Gift Baskets for Stores is For You

Filed Under Pricing Strategies, Sales-Increasing Strategies | 2 Comments

It’s natural, as word gets around about your designs, for other retailers to contact you to create their gift baskets.

At first, you may be flattered.

Then you might wonder if splitting your time between your business and someone else’s is possible or if it’s a smart move, as this new type of client may ultimately become a competitor.

Your decision to accept or decline these projects depends on pre-set goals. If “no,” you simply turn down the request, but if “yes:”

  • How much will you charge?
  • Will you supply the products, or will items come from the retailers’ inventory?
  • What stipulations will you place in the contract?
  • Will you design on a seasonal basis or all year long?
  • Is training the retail store’s staff a good move or one that will cause you trouble?

    • These questions are part of the decision-making process, as setting goals and objectives ahead of time will allow you to understand the monetary benefits of becoming your area’s ultimate gift basket expert.

    ==========

    Creating gift baskets for other stores may be glamorous, but without knowing how to get accounts and what to charge, there’s a huge chance that you’ll leave lots of money on the table. Can you afford that?

    Join me on Tuesday, April 1, for a 60-minute teleseminar that reveals how to increase your income by outsourcing your gift basket expertise. This teleseminar is open to the first 12 people who sign up to ensure that all questions are addressed during the call.

    More information on this page:

    http://www.GiftBasketBusiness.com/teleseminar.htm

    Feb

    17

    Make Marketing Your Gift Baskets an Easy Process

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    Your own sales records of who’s purchased gift baskets from you in the past gives you reliable information about three marketing must haves:

    1. The market that currently buys so that you can target similar people.

    2. Knowledge about which gift baskets sell most often versus which ones are lagging in sales.

    3. Mailing addresses and/or Email addresses to notify customers and prospects about reasons to buy.

    These elements help you develop a solid strategy for connecting with people who are most likely to purchase every month.

    What’s your marketing plan to show how valuable your gift baskets are in the lives of people you serve?

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