How to Get Sales from Media Publicity

Shirley George Frazier — Wed, 08 Jul 2009 19:30:46 +0000

Have you noticed the publicity that gift baskets get in the media?

This newsletter edition uncovers three easy ways to get free media coverage for your gift baskets and how to keep reporters interested in printing your news.

Newspapers and local television are charged with informing readers about information that enhancements their lifestyle. That’s why gift baskets are often the subject in many section of printed and televised news.

Want to know more? Click here to subscribe to Basket Biz Newsletter. If you’re looking for methods to increase sales over your Basket Biz is a crucial part of this goal.

Product of the Week:

YOUR TURN FOR MEDIA ATTENTION: Having trouble writing a news release that gets noticed by the press? Put my long-time experience to work for you. I’ll write a news release for you about a specialty of your gift basket business that reporters in your area will find interesting.

I’ll also submit it and help you if the media contacts you for more details.

This service, which I provide to retailers and wholesalers who have been featured in their local newspapers with my help, is usually $297, but I’ll discount this valuable service by $50 until Tuesday, July 14, for the first six designers who sign up through this link.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

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Getting Publicity, Gift Basket Clubs, How to Make Money with Gift Baskets

Shirley George Frazier — Sun, 14 Dec 2008 19:20:47 +0000

BASKETS OF MEDIA ATTENTION

It’s amazing to see how many gift basket stories appear throughout December in newspapers worldwide. Some stories are all about designers, and others try to convince individuals to make their own gift baskets. It’s quite a collection.

Wednesday’s newspaper encourages you to get your 15 minutes of fame before the season is over. Seven designers I know have increased sales this year from media exposure. You’re next.

JOIN THE CLUB

What if you had a standing order every month from a minimum of 10 companies to deliver a specific gift basket? That’s what can happen when creating and promoting a gift basket club.

This blog article explains more and provides inspiration from other retailers who’ve built the model so you don’t have to.

DESIGNERS’ RATES ARE RISING

About five years ago I was asked if it’s possible to make $30,000 a year in this business. That answer, which you’ll find in this GiftBasketArticles.com article, is still true, but what’s more better, the potential has grown even in this economy.

Eleven designers who I’ve worked with in the past three years have increased their sales to average $92,000 a year, with one third of the gross amount deducted for expenses.

As you read the article, substitute the $30,000 figure for a higher amount you can achieve on a monthly, weekly, and daily basis.

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Gift Baskets Newsletter » Publicity/Media Attention

How to Get Sales from Media Publicity

Read these related articles:

Getting Publicity, Gift Basket Clubs, How to Make Money with Gift Baskets

Read these related articles: