Dec

9

How the Holidays Help to Boost Your Business Next Year

Filed Under Competition, Display Techniques | Comments Off

Holidays are not only a beautiful time to enjoy the sights and sounds of the season, it’s also a time to see gift basket designing at its best and most bountiful.

This is when you see how your designs stack up next to the competition.

  • Do they use design elements you’ve not considered? Take note of that styling for future implementation in a manner you see fit.
  • Are their baskets and containers the type you haven’t seen in the past? Make mental note of those vessels to search for them through wholesale sources.
  • Can customers choose their own products for custom designs? Perhaps you can offer the same in some capacity at your store or online.

Consider this season as more than what the media tells you it is. It’s certainly a time to be with family and friends, giving and receiving when seeing each other.

It’s also the perfect season to view the artistry offered by competitors who sell gift baskets so you can set a great plan to capture more sales next year.

LAST CHANCE FOR TONIGHT’S TELESEMINAR: Join me this evening (Thursday) at 8:15 pm EST to hear nine secrets I learned to finally work for myself, making gorgeous gift baskets on a full time basis without depending on outside employers and how you can do the same.

Can’t attend the hour-long event? Sign up, and you’ll receive the audio CD by mail, which is sent out to you the very next day. Click here for more information and to register.

Dec

7

Getting Enough or Too Much Business, In-Store Displays, Collection Problems

Filed Under Collection Problems, Customers, Display Techniques | Comments Off

IS YOUR CUP HALF EMPTY OR HALF FULL?

The media thrives on gloom and doom, and they’re steadily searching for gift basket designers to interview about how sales have nosedived. It’s a shame that they pass over talking to those of us who are pulling out all the stops to do well.

Wednesday’s newsletter focuses on sales at both ends, too many and too few, providing tips that I share from designers who understand business from either side. It’s not too late to put these ideas into place.

DISPLAY YOUR DESIGNS

Many of you may be creating in-store gift basket sections for the first time. I’ve worked with several small and large shops to make this year’s displays fun and festive and share what I’ve learned in this article so you can also create dazzling, sales-increasing displays.

You’ll also learn who received prizes in the gift basket business contest and read my thanks to all who participated.

COLLECT YOUR CASH

No way was I going to berate a designer who made and delivered a gift basket without first collecting payment. Years ago, I did that too, thinking the payment would be sent quickly. How wrong I was.

The problem and solution are found at Ask The Gift Basket Expert. How many of you have made this honest mistake?