Getting Enough or Too Much Business, In-Store Displays, Collection Problems

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IS YOUR CUP HALF EMPTY OR HALF FULL?

The media thrives on gloom and doom, and they’re steadily searching for gift basket designers to interview about how sales have nosedived. It’s a shame that they pass over talking to those of us who are pulling out all the stops to do well.

Wednesday’s newsletter focuses on sales at both ends, too many and too few, providing tips that I share from designers who understand business from either side. It’s not too late to put these ideas into place.

DISPLAY YOUR DESIGNS

Many of you may be creating in-store gift basket sections for the first time. I’ve worked with several small and large shops to make this year’s displays fun and festive and share what I’ve learned in this article so you can also create dazzling, sales-increasing displays.

You’ll also learn who received prizes in the gift basket business contest and read my thanks to all who participated.

COLLECT YOUR CASH

No way was I going to berate a designer who made and delivered a gift basket without first collecting payment. Years ago, I did that too, thinking the payment would be sent quickly. How wrong I was.

The problem and solution are found at Ask The Gift Basket Expert. How many of you have made this honest mistake?