Jul

22

Your Corporate Gift Basket Profit Plan

Filed Under Corporate Selling, Planning, Sales-Increasing Strategies | Leave a Comment

July and August are months when corporations make their decisions about how they’ll profit, what they’ll pay employees, and into which departments monies will be distributed in the upcoming year.

This is a wise time for you to make commitments about your business as well for end-of-year sales and your 2011 action plan.

  • Start by reviewing last year’s sales and deciding to increase that amount by a certain percentage such as 15 or 25 percent.
  • Then begin deciding how you’ll contact new and current customers to capture their early holiday orders.
  • Finally, write on paper your big goals for the new year and objectives that will secure those plans.

What I share above is how I developed plans for my business many years ago. My percentage increase plan was 20 percent, and that was exceeded by gaining accounts from my bank’s manager and insurance agent.

Postcards were my big contact plan along with sales that came from a newspaper feature story about my business. Television appearances were my big goals for the next year, a feat I once thought was not achievable but transformed my business for the better.

The GiftBasketBusiness.com blog post, Four Ways to Woo Corporate Clients, shares insights that were inspired by designers’ questions about getting corporate sales.

Your success story will be different than mine, and most of all you will accomplish more and increase sales quicker because of the low and no-cost promotional opportunities available to you today.

Plan to succeed, or don’t plan at all. You’ll receive whichever reward fits into the category of your choosing.

Mar

26

How Gift Baskets for Support Staff Increase Your Corporate Client List

Filed Under Corporate Baskets, Corporate Selling | Leave a Comment

No matter how much a company downsizes, support staff continues to be the backbone of every firm.

This highly-skilled position, whether called receptionist, clerk, secretary, or administrative executive, is prized because the person in charge knows how to balance duties and discretion.

Selling gift baskets to large and small companies for Administrative Professionals Week begins by reviewing contacts in each company. It doesn’t matter if you know the janitor or junior vice president; the key is to ask the person for support to contact people in charge of purchasing in one, several or many departments, depending on how the company is structured.

Your inventory must be comprised of products that will reward those who serve in the front office and board room. If you’re ready to show your best, prospects will buy from you to thank their support staff for a job well done.

10 Sure-Fire Ways to Cash In on Administrative Professionals Week addresses this topic more extensively. Click here to learn more about this business building CD.

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