Feb
17
Make Marketing Your Gift Baskets an Easy Process
Filed Under Sales-Increasing Strategies | Leave a Comment
Your own sales records of who’s purchased gift baskets from you in the past gives you reliable information about three marketing must haves:
1. The market that currently buys so that you can target similar people.
2. Knowledge about which gift baskets sell most often versus which ones are lagging in sales.
3. Mailing addresses and/or Email addresses to notify customers and prospects about reasons to buy.
These elements help you develop a solid strategy for connecting with people who are most likely to purchase every month.
What’s your marketing plan to show how valuable your gift baskets are in the lives of people you serve?
Jan
27
Five Steps to Achieve Success with Gift Baskets
Filed Under Sales-Increasing Strategies | Leave a Comment
Designers whom I mentor asked me to put together a report to help them build a better business in 2010. That special report was created late last year and is now available to you.
To receive your report, join the Gift Basket Business fan page on Facebook. The fan page is the only place where you’ll have access to links to receive additional reports available throughout the year.
Here’s the link to join the page and download the report, Five Steps to Achieve Success with Gift Baskets:
http://www.facebook.com/pages/Gift-Basket-Business/271093563655
Also, be sure to follow BasketSupplies on Twitter at http://www.twitter.com/BasketSupplies for tips, techniques, and links to your favorite wholesalers with products and supplies to grow your business.
Jan
6
After speaking with a hospital gift shop manager, I realized that many of them are open to gift basket designers supplying the shops with certain types of gifts that are quick and easy to make.
These shops aren’t looking for the gift baskets we normally design, as they’re too expensive for customers coming in for a quick get well or congratulations gift.
For example, the baby gift shown at RetailWraps.com is one that’s simple to create and affordable for you to sell to hospital shops that re-sell such gifts.
Visit local hospital gift shops to see their merchandise. Then decide if supplying them with bundled gifts is for you, and add this lucrative niche to your plan.
Nov
25
Corporate Marketing Mistakes You Cannot Afford to Make
Filed Under Corporate Selling | Leave a Comment
It feels like the end of the world when you make a mistake during a corporate presentation.
Did the mistake:
If none of these occurred, you can recover quickly. In fact, the client doesn’t know what happened, so you can proceed with your presentation and think before making another error that drains your profits.
Don’t be afraid to tell the client you’ll call with the correct information if you cannot answer right away, which is one savvy marketing idea from the book, 101 Ways to Market Your Gift Baskets.
This practice will show that you’re a considerate designer who cares about clients’ needs.
Nov
11
An Easy Way to Market Each Month
Filed Under Planning, Sales-Increasing Strategies | Leave a Comment
It’s possible for you to get so wrapped up in creating gift baskets that you overlook the need to market your business.
When that happens, your gift basket business becomes more of a hobby than a profit-based enterprise.
How do long-time designers ensure that marketing is an automatic process? They implement three steps:
1. Choose the product that customers prefer receiving each month to learn about new designs.
2. Rotate several options for clients to review and purchase occasional and everyday themes.
3. Set up the marketing system in six months intervals so that automation is completed in that time frame.
You’ll find more marketing options in the book, 101 Ways to Market Your Gift Baskets.
Oct
28
If you’re starting your gift basket business now, there’s good news as well as valid concern about your future.
The good news is that gift baskets sell briskly, as this is the time when individuals and corporations order more frequently than at other times.
Concerns about building your business range from creating a steady stream of sales during non-holiday months to staying updated with the latest industry trends.
One new gift basket designer asked me about her potential, and you’ll find her question and my answer at Ask The Gift Basket Expert.
After reading the post, you’re welcomed to give the designer more feedback from your perspective and experience.
Oct
1
You have plenty of gift baskets to show customers on your Web site, but how will you get them there?
Customers often want to see a brochure. This print material can be expensive, but it’s a vital marketing component, and online resources as well as local printers will help you to reduce the expense so that it’s considered an investment.
See brochure samples on this page.
Save Time – Gift Basket Biz Plan
Popular Gift Basket Books
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