Gift Baskets Newsletter » Mother’s Day

Mother’s Day Gift Basket Planning

Shirley George Frazier — Thu, 15 Apr 2010 13:14:23 +0000

PREPARING FOR MOM’S DAY

$9,638 more in sales.

That’s how much a designer earned when I taught her how to ask clients if they needed Mother’s Day baskets for aunts and sisters.

This blog article gives the lowdown on how to increase your revenue, too, and make customers happy.

EXPAND YOUR INVENTORY WITHOUT BUYING MORE

Want to know how competitors can offer brownies, cakes, and cookies without keeping it in stock? Drop shipping is their secret.

It’s time for you to consider this lucrative add-on. Watch this video to learn more about how drop shipping works in your favor.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

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Mother’s Day, Price Increases, Wrap a Basket

Shirley George Frazier — Sun, 13 Apr 2008 16:44:12 +0000

SHOPPING FOR MOM, SAVING FOR YOU
Designers recognize the importance of purchasing great items for Mother’s Day but might not realize how important it is to select those items this month. Wednesday’s newsletter encourages you to pair your buying with support staff merchandise to make sure you have everything needed for May.

A PRICE-RAISING EXPERIENCE
The price of doing business has increased dramatically. Are you passing those increases on to your customers? This article inspires you to raise your costs and consider incentives that keep clients buying.

HOW TO WRAP STRANGE SHAPES
When do you cover a uniquely-shaped container with cellophane, and when it is best to enclose it with shrink wrap? I respond to this not-easy-to-answer question to prepare you for handling imaginative baskets and other vessels.

Technorati Tags: gift baskets business, how to wrap a gift basket, mother’s day gift baskets, how to increase your prices

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Mother’s Day Money

Shirley George Frazier — Wed, 09 Apr 2008 17:15:50 +0000

Designers often double up on duties this month to make Mother’s Day revenue foolproof. How is this accomplished?

1. Many of the same items purchased for Administrative Professionals Day are also bought for moms. This extra buying ensures that inventory doesn’t fall short (no running to retail stores to plug holes), and there’s little chance that a person who receives a support staff gift will receive the same thing for Mother’s Day.

Read these guidelines on buying and storing inventory.

2. Mother’s Day sales are often secured while taking Administrative Professionals Day orders. This upsell process is important to add on your order form so that you remember to get two sales with one call or visit.

3. Gift items that sell all year long are purchased now as alternative containers. Mugs and flower pot gifts are often selected by customers who either: a) buy multiples for both occasions, b) purchase for the first time to “test” your service, or c) budget strained due to other commitments.

Here are tips to sell gifts to budget-conscious clients.

You’ll find more ideas here to increase your Mother’s Day sales now before May arrives.

Technorati Tags: gift baskets, Mother’s Day gift baskets, Administrative Professionals Day

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How Do You Sell Leftover Love?

Shirley George Frazier — Wed, 13 Feb 2008 19:47:32 +0000

Whenever I pass a Godiva retail store after Valentine’s Day, I see all of their specially-wrapped boxes on sale for half price. That’s how Godiva sells their after-occasion merchandise. But we’re different.

Gift basket designers don’t mark down; we find ways to sell this merchandise at full price.

When these items are added to other baskets, no one will know it’s left over because the product fits the new theme. That’s why we do our best to not buy merchandise that says “Valentine” on the product.

Here are three ways you can sell your Valentine’s merchandise before it has time to collect dust.

1. Team It with Complimentary Colors. Red looks great with white, purple, black, or pink. What’s in your inventory to create a corporate power theme or girly gift?

Visit the ribbon pages for great ideas to unify colors with stripes, solids, and sheers.

2. Create an “I’m Nuts About ‘Cha” Basket. Combine various packages of nuts (jars, cans, bags) with a leftover plush animal (bear, gorilla, puppy). This one’s great for husbands and boyfriends who need to apologize fast.

3. Decrease Your Orders for Mother’s Day Merchandise. Lots of Valentine’s Day products fit into gifts for this occasion, provided that it doesn’t say anything about February 14th.

See this article on Baskets for Mom. Now’s the time to start choosing products.

It’s not easy to buy the exact amount of merchandise for any special occasion. In fact, it’s practically impossible. But your products will still sell when you create special themes and make customers aware of these great, new baskets.

Technorati Tags: gift baskets, Mother’s Day gift baskets, Valentine’s Day gift baskets, bowmaking ribbon, plush animals

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