DO YOU SHED TEARS OVER SALES?

A designer who started her business in mid 2007 told me she’d never seen so many men shed tears until she delivered gift baskets to them for Father’s Day. Referrals from those deliveries expanded her business, and that’s when she cried tears of joy.

Wednesday’s newsletter explains why emotions play a big part in sales and provides ideas on how to capitalize on emotional selling in 2009. Sometimes it’s okay to be a cry baby.

DO CUSTOMERS WHINE ABOUT WINE?

Veteran designers already know the problems associated with illegally placing wine in gift baskets, even if it’s a one-shot deal.

If you’re new to the business, read this article about the threat of jail time when selling without a liquor license.

The article is based outside of the U.S., but the same laws may be relevant worldwide.

IS DROP SHIPPING IN YOUR FUTURE?

With the recession gripping everyone’s lifestyle, some gift basket retailers may be considering having some of their orders filled by drop shippers. Is this an option for you?

One new entrepreneur is thinking of going this route. Read my advice at Ask The Gift Basket Expert, and weigh in on this question if you currently work with a drop shipper.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

Read these related articles:

1. How to Increase Sales, Buy Baskets, Drop Shipping
2. Double Your Selling Power, Embellished Bags, Wine Baskets
3. Welcome to the Gift Baskets Newsletter

TWO ARE BETTER THAN ONE
If one auto dealer buys your gift baskets to thank customers for their car purchases, is it wise to pursue sales from other auto dealers? You bet. Wednesday’s newsletter doubles your options to sell baskets to multiple industry participants, increasing your bottom line faster and easier.

BEADS IN THE BAG
Are embellished bags in your inventory, or is this product one that’s perfect for your spa gift baskets but difficult to find? One wholesaler wants to sell to you but needs suggestions on how to get your attention. You’ll find her question at Ask The Gift Basket Expert where you can comment or ask more about these beaded beauties.

NO NEED TO WINE
Several bars in my region are for sale, and a liquor license comes with the purchase. That’s one way a non-homebased gift basket business can get this coveted item, but this article explains where to find non-alcoholic products, making a liquor license not worth the wait.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

Read these related articles:

1. How to Make Clients Happy, Wine Baskets, Drop Shipping
2. Welcome to the Gift Baskets Newsletter
3. Double Sales in Similar Industries