CAN SEMINARS SAVE YOUR BUSINESS?

I was once good at taking notes during seminars. Then I put the notes in a drawer. What was the point of attending if I didn’t take action on just one seminar idea? Now that you know my guilty shame, and possibly share it, you also know that there’s a solution.

Wednesday’s newsletter reveals how to pump up your profits by turning seminar notes into sales tools and also explains one way you can start posting great ideas where you’ll see it in your office every day.

STOP SELLING BASKETS

Look long and hard at your inventory. Do you see products, or do you see reasons why people choose what you offer to celebrate or console another person?

This article encourages you to focus on the motivations why people buy and how you can tip more order opportunities your way.

GIVE ME GIFTS

Some designers sell baskets filled with books, and others specialize exclusively in spa baskets. Can these non-food options make money?

I answer this question at Ask The Gift Basket Expert. Read the designer’s question, and add your comments if this method works for you or if you believe adding foods is the only way to go.