Jun
8
Father’s Day, Sales Planning, Gift Basket Wrapping
Filed Under Cellophane, Shrink Wrap, Bags, Father's Day, Planning | Leave a Comment
WHAT’S YOUR SALES PLAN?
How can you ensure that your gift basket sales exceed what you’d make working for someone else? Wednesday’s newsletter provides a simple mathematical breakdown to determine your sales goals and achieve a rewarding career in this field.
RAPPING ABOUT WRAP
Cellophane is a popular first choice as a gift basket wrap, but a shrink wrap machine is also a great long-term investment. Here’s a quick look at your wrapping options and how to view competitors during your decision making.
DADS WILL LOVE THIS BOX
Father’s Day is just around the corner. Looking for a unique way to wrap a gift box instead of or to accompany a gift basket? This Retail Wraps tutorial explains how to create a box resembling a vest, shirt, and tie. He’ll love it, and so will your customers.
Apr
13
Mother’s Day, Price Increases, Wrap a Basket
Filed Under Cellophane, Shrink Wrap, Bags, Money, Mother's Day | Leave a Comment
SHOPPING FOR MOM, SAVING FOR YOU
Designers recognize the importance of purchasing great items for Mother’s Day but might not realize how important it is to select those items this month. Wednesday’s newsletter encourages you to pair your buying with support staff merchandise to make sure you have everything needed for May.
A PRICE-RAISING EXPERIENCE
The price of doing business has increased dramatically. Are you passing those increases on to your customers? This article inspires you to raise your costs and consider incentives that keep clients buying.
HOW TO WRAP STRANGE SHAPES
When do you cover a uniquely-shaped container with cellophane, and when it is best to enclose it with shrink wrap? I respond to this not-easy-to-answer question to prepare you for handling imaginative baskets and other vessels.
Technorati Tags: gift baskets business, how to wrap a gift basket, mother’s day gift baskets, how to increase your prices
Oct
17
One question often asked during consulting sessions and at trade show demonstrations is: “Which wrapping product is most preferred: cellophane, basket bags, or shrink wrap?”
All three wrapping materials enjoy equal popularity. New designers usually start with cellophane because it’s a more cost-effective investment than other materials.
Basket bags make packaging quick and easy. It’s a life saver when time and labor must be kept to a minimum, especially when designing lower-cost gifts that look good without a lot of fuss.
Some designers swear by shrink wrap, vowing that they’ll never use anything else, while other designers swear at the product. It takes time and patience to gain shrink wrap proficiency. Remember that before you vow never to try it.
These three wrapping materials aren’t the only items we use to cover our baskets. There’s also tulle and Abaca. The latter is a man-made material that resembles a fisherman’s net. Crocheted carrying bags with long handles are often made with Abaca.
The wrapping products you choose to contain your designs reflect your personal style. If customers are dazzled by your work, you’ll know you made the right wrapping decision.
Learn more about your wrapping choices on the cellophane, etc. pages.
