ANOTHER ROUTE TO REVENUE

The first time I heard a customer say, “I didn’t know you sold that!” was the day I realized I needed a Web page that revealed my site’s entire structure. I thought the home page navigation was enough. When I added a map page, it allowed customers to come through the front or back door.

Wednesday’s newsletter explains the very-easy process of creating a map for your Web site that acts as an extra magnet, drawing customers to areas on your site they didn’t know existed. Sometimes you have to lead prospects and clients by the hand, and a site map helps you guide them virtually.

NUMBER CRUNCHING SHOWS WHERE YOU CASH IN

Looking at data may not be the most-glamorous part of your business, but it’s certainly as important as design and delivery.

Data lets you see what’s selling most often so that you can sell more of the same, and it shows what’s not so popular so you can either reconfigure it or get rid of it.

This article gives you a look at how 1-800-Flowers.com compiles their data, and their numbers show you why it’s vital to know where your sales stand.

HOW RED EARNS REWARDS

Whether this is your first Valentine’s Day selling gift baskets or your fifth, this article uncovers numerous ways to cash in and bring loved ones together.

It will also help you choose products that, if not sold by February 14th, can still be part of your inventory because your selected items by color and not by message.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

Read these related articles:

1. Welcome to the Gift Baskets Newsletter
2. Three Marketing Ideas for Big Holiday Sales
3. Gift Basket Design Techniques that Increase Sales

DO YOU SABOTAGE YOUR SALES?
Some corporate clients show great enthusiasm as you show them a selection of gift baskets, and that enthusiasm can be contagious. It can also harm your profit margin.

Wednesday’s newsletter shares three strategies to make sure you don’t give away the store while satisfying clients. These tips are very important, especially as you move closer to securing holiday sales.

SOLUTIONS TO FREQUENTLY-ASKED QUESTIONS
New designers often ask me about finding baskets and uncovering statistics. Many veterans want answers, too.

This in-depth article gives you the answers to five popular questions I hear from worldwide industry participants. I believe you’ll gain great insights, and I also encourage you to share your comments.

DELIVER ME FROM DRIVING
Is it wise to drive from town to town delivering your gift baskets, or is the better to find an alternative way to get your products into local clients’ hands?

This Q&A at Ask The Gift Basket Expert steers you to better delivery options than spending your time on the road.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

Read these related articles:

1. Big Order Tips, Questions and Answers, Price Increases
2. Welcome to the Gift Baskets Newsletter
3. Making a Profit, Frequently-Asked Questions, Selling on Consignment