Gift Baskets Newsletter » Pricing Strategies

You Can Put 10 Things into a Small Gift Basket – Maybe

Shirley George Frazier — Thu, 09 Jun 2011 17:41:34 +0000

How many items do you put into a small gift basket?

How about a medium one or a large size?

This week’s newsletter explores the balance between size and number of products, and you’ll be surprised to learn why the ratio rules the gift basket industry are not as complicated as you think.

Subscribe to the Basket Biz newsletter through this link. It arrives by Email every Thursday with lot of ideas and tips to make terrific gift baskets as a hobby or a business.

You’ll also find out about the upcoming teleseminar, How to Not Let Chaos and Distractions Stop You from Starting and Succeeding in Business, scheduled for Tuesday, June 21.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

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Can You Make a $500 Gift Basket for $30?

Shirley George Frazier — Thu, 04 Nov 2010 08:03:46 +0000

“I want champagne crackers, apricot preserves, Brie cheese, whole cashews, Belgium chocolates, mint cookies, and a large bottle of pear cider, all in a large basket along with a nice spreading knife and stuffed animal, and I want it all to cost $30 and look just like the gift you made in the hat box.“

What’s your first words to a customer who calls with this request (or would you consider it a demand)?

These are the exact words I heard by phone from a person who’d never ordered in the past. She saw a gift basket I created for one of her friends, a birthday gift created in a moon-shaped hat box covered in a tapestry material and filled with luxurious items requested by her husband.

This $500 gift basket made everyone’s jaw drop (I saw the faces in photographs).

I was puzzled as to why this potential client believed her $30 gift could, in any way, resemble the $500 one, so I asked her one question which I knew would either cancel the order or immediately raise the order cost to $250.

The answer secured the $250 gift basket sale after I documented her name, address, and, oh yes, her credit card number.

It’s okay for prospects to call with specific gift basket requests. Just make sure that the price they quote matches the true value they wish to communicate to the person receiving it.

NEED PRICING HELP? It’s vitally important that your gift baskets are priced correctly so that you not only stay in business but also enjoy exotic vacations and other lifestyle perks.

Make sure your prices generate profits by joining me for the 60-minute live teleseminar, The Top 6 Secrets to Pricing Your Gift Baskets for High Profits and Making Clients Happy to Pay, scheduled for Wednesday, November 10.

Get all the details about this enlightening topic and the free 20-minute preview call through this link at GiftBasketRadio.com.

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Welcome to the Gift Baskets Newsletter

How to Decide If Making Gift Baskets for Stores is For You

Shirley George Frazier — Fri, 12 Mar 2010 16:34:23 +0000

It’s natural, as word gets around about your designs, for other retailers to contact you to create their gift baskets.

At first, you may be flattered.

Then you might wonder if splitting your time between your business and someone else’s is possible or if it’s a smart move, as this new type of client may ultimately become a competitor.

Your decision to accept or decline these projects depends on pre-set goals. If “no,” you simply turn down the request, but if “yes:”

How much will you charge?

Will you supply the products, or will items come from the retailers’ inventory?

What stipulations will you place in the contract?

Will you design on a seasonal basis or all year long?

Is training the retail store’s staff a good move or one that will cause you trouble?

These questions are part of the decision-making process, as setting goals and objectives ahead of time will allow you to understand the monetary benefits of becoming your area’s ultimate gift basket expert.

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Creating gift baskets for other stores may be glamorous, but without knowing how to get accounts and what to charge, there’s a huge chance that you’ll leave lots of money on the table. Can you afford that?

Join me on Tuesday, April 1, for a 60-minute teleseminar that reveals how to increase your income by outsourcing your gift basket expertise. This teleseminar is open to the first 12 people who sign up to ensure that all questions are addressed during the call.

More information on this page:

http://www.GiftBasketBusiness.com/teleseminar.htm

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How Do You Price Your Gift Baskets?

Shirley George Frazier — Wed, 03 Feb 2010 19:24:10 +0000

Many pricing formulas exist for gift basket designers. The best way to decide how much to charge is to balance value with profitability.

For example, some home-based designers keystone their costs to arrive at each gift basket’s retail price.

Other designers triple their wholesale costs.

Retailers who maintain storefronts abide by a different formula, as they must account for store upkeep.

How do you decide what to charge for your gift baskets?

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