Mar

8

Web Sales, Basket Wrapping, Financial Tips

Filed Under Cellophane, Shrink Wrap, Bags, Money, Web Site Design/Maintenance | Leave a Comment

WEB SALES WORK WONDERS

Is your Web site’s contact page easy to find and complete? A designer in Georgia asked me to look at her page. It asked visitors to call her.

I suggested that she convert the page to a Web form, available free of charge online and easy to install. She’s now receiving regular queries, one which secured a $3,000 welcome gift basket order.

Wednesday’s newsletter reveals reasons why a Web site review and subsequent changes will increase your sales in the long run. It’s prime time to get your Web presence in order.

RAPPING ABOUT WRAP

Among the most-popular questions I hear at trade show seminars is, “How do you wrap that?” This is most often asked when I display containers such as upturned umbrellas, rocking chairs, and miniature vehicles.

I once thought that everything had to be wrapped, but that’s not true, specifically when the basket is hand delivered. This article provides insight on how to enclose these attractive, yet unusual, shapes.

CREATE YOUR OWN ECONOMIC ENVY

Designers in the Golden Basket Club have a proactive attitude about their businesses. They convince prospects to buy during casual conversations, and that’s what makes a sales drought less likely.

Some designers have opted for a different stance, one where they hope sales will increase on its own. Read this question and answer about the current economy at Ask The Gift Basket Expert, then decide if it’s better to wait or go after sales.

Feb

22

Start-Up Money, Get Organized, How to Donate

Filed Under Donation Requests, Money, Organize Your Workspace | Leave a Comment

IN THE MARKET FOR MONEY

Years ago, American Express and the Women’s Basketball League sponsored a small business contest. A gift basket designer, located about 30 minutes from my office, won the top prize of cash and a computer. I think about her good fortune every time I ride past her thriving location.

Wednesday’s newsletter reminds you that well-funded corporations continue to sponsor contests and other events that benefit your business. Intuit, the makers of QuickBooks, is running one now. Have you entered?

WELL OILED BUNCH OF BASKETS

A client called me to place an order. I grabbed an order form from a drawer directly under the phone. When the order was written on paper, I placed it on the front of a shelf above my worktable, similar to the way restaurant orders are positioned. That’s when I knew I had a good sales system in place.

This article shares more ways to ensure that your business is in working order, saving you lots of time and lowering your stress. If you’re disorganized, let these tips get you under control.

DONATION OR DUMPSTER?

Your inventory houses many products. Now that it’s 2009, is it time to clear out old goods that are too dated and dingy to sell? Some items may qualify as donations.

Click to read this story, which helps you decide how to discard items that clog your shelves and creative success. It’s time to dump it for good.

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