Gift Baskets Newsletter » Customers

Here’s How Asking for Customer Feedback Grows Business Fast

Shirley George Frazier — Mon, 15 Aug 2011 13:44:56 +0000

Creating and distributing surveys isn’t a glamorous task.

However, the feedback you receive will help you to craft better marketing messages, and that leads to increased sales.

Isn’t that the glamour factor you want to achieve?

Here are three tips for setting up your survey.

1. Choose the distribution method.

2. Ask clients no more than 12 questions.

3. Offer an incentive for timely response.

These tips were explained fully in Basket Biz, the long-running newsletter that’s published every Thursday and delivered by email.

Want to get your copy? Click here to subscribe to Basket Biz, the free online publication, on this page at GiftBasketBusiness.com.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is the world's expert on the gift basket industry, professional speaker, and author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit GiftBasketBusiness.com for DVDs, CDs, reports, tips, and more to learn, grow, and profit with gift baskets.

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Is Your Voice Mail Message Helpful or Harmful?

Shirley George Frazier — Thu, 23 Sep 2010 14:15:55 +0000

“You have reached Gift Baskets by Greta. Please leave your message at the tone.“

Without including a marketing message within your voice mail greeting that encourages prospects to record their reason for calling, you’ll find that very few people want to do business with you.

There are lots of ways to market and capture sales by phone when you’re unable to answer. Here are three options to record.

Specials available for upcoming holidays and events
Free brochure sent on request
Contests run exclusively on your website

Your voice mail greeting virtually leads the customer into developing a relationship with you before a live call. Review and update your message now to convince callers to become customers before they hear the beep.

HERE’S MORE: Marketing often gets overlooked while running a business until you wonder why more customers aren’t ordering. 99 Sizzling Marketing Ideas to Make More Money explains how to keep people coming through your door, calling, and referring more clients.

Flora Brown and I share all of our gift basket industry secrets on two one-hour CDs separated into marketing strategies for January to June and July to December.

Keep your marketing fine tuned by ordering these CDs today through this link, as the price will increase on September 30.

http://www.GiftBasketBusiness.com/gift-basket-marketing.htm

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Encourage Your Customers to Talk

Shirley George Frazier — Thu, 16 Sep 2010 19:24:29 +0000

Creating gift baskets that sell quickly happens when you ask questions and listen to responses.

Customers who value the gift baskets you make for them are a “river” of information. If asked, they will tell you:

1. What makes them think of buying from you.
2. When a big campaign will launch at their jobs.
3. Which professional events they will soon attend.
4. Where they plan to go on vacation.
5. How busy they or a spouse has become because of a promotion.

These and more are examples why gift baskets are made.

Are you listening to customers, offering invaluable advice as well as providing suggestions for gift baskets for the occasions and events in their lives?

Plug in to customers’ messages when speaking with them. You will find that they value your ideas and order often. All you have to do is ask.

*****

ORDER TODAY BEFORE PRICES INCREASE: Within days, some of your favorite gift basket business CDs, DVDs, and resource materials will increase in price.

Visit the GiftBasketBusiness.com resources page today through this link for tips and strategies on books, DVDs, CDs, and more to build your business. You’ll save a load of cash, so don’t waste time. Order now.

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Reposition Your Business to Focus on Benefits

Shirley George Frazier — Thu, 19 Aug 2010 17:44:33 +0000

“Sending your deluxe thank you gift basket to the nurses was the first thing on my mind when I heard that my aunt was recovering from surgery. How fast can you get it there?”

That’s one customer’s telephone conversation a gift basket designer shared with me during our weekly mentorship meeting.

She’s noticed a big and positive change in her sales since she began contacting customers, online and offline, to remind them about her gift basket service.

Notice that the above doesn’t state that she talks about gift baskets. Instead, she reminds them about the reasons for giving and the value that her gifts represent both to the customer and recipient.

The more she positions her gifts and baskets in that manner, the more calls, customers, and sales she receives.

Like this designer, when you focus on benefits, your sales will rise. That’s the key to increasing profits in every economy.

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Need to re-position your business or want to talk about another problem that’s keeping sales stagnant?

You still have time to speak with me (this special service ends on August 31). Just click the Setster link below to make an appointment, and we’ll talk by phone at the time you choose. It’s just $1 a minute, and you’ll have one or several great solutions in 30 minutes or less.

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It’s Time to Focus on What Sells

Shirley George Frazier — Wed, 23 Sep 2009 14:55:01 +0000

Many of you begin their gift basket career making designs using items that aren’t the right mix for people who you believe will buy.

Guess what? In 1990, I was just like you.

I quickly learned how to pair products with clients, and that saved me lots of time and money.

The CD, Getting into Gift Baskets, reveals how I made the connection between what customers wanted and how I choose products so that they’d be satisfied with every order.

You can order Getting into Gift Baskets through this link and also receive catalogs and other materials to get you focusing on what sells.

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