“Sending your deluxe thank you gift basket to the nurses was the first thing on my mind when I heard that my aunt was recovering from surgery. How fast can you get it there?”

That’s one customer’s telephone conversation a gift basket designer shared with me during our weekly mentorship meeting.

She’s noticed a big and positive change in her sales since she began contacting customers, online and offline, to remind them about her gift basket service.

Notice that the above doesn’t state that she talks about gift baskets. Instead, she reminds them about the reasons for giving and the value that her gifts represent both to the customer and recipient.

The more she positions her gifts and baskets in that manner, the more calls, customers, and sales she receives.

Like this designer, when you focus on benefits, your sales will rise. That’s the key to increasing profits in every economy.

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Need to re-position your business or want to talk about another problem that’s keeping sales stagnant?

You still have time to speak with me (this special service ends on August 31). Just click the Setster link below to make an appointment, and we’ll talk by phone at the time you choose. It’s just $1 a minute, and you’ll have one or several great solutions in 30 minutes or less.

Setster

SUMMER IS TIME TO SIZZLE, NOT FIZZLE

Vacation plans are on the rise and with it opportunities to sell gift baskets while you’re in the office, attending an event, or relaxing on the beach.

This article shares three ways to promote your gift baskets this summer in ways that keep sales coming.

START-UP COSTS AT A GLANCE

How much does it take to start a gift basket business? The answer to this question cannot be quoted as one number. It’s different for every designer.

Learn, in this article, what costs are associated with starting your business so that you calculate a realistic answer.

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