Jan

12

Three Things to Check Before Showing Gift Baskets at a Trade Show

Filed Under TRADE SHOWS | Comments Off

The postal mail’s been delivered, and in it is an invitation to show your gift baskets at an upcoming regional trade show.

It promises to be visited by local businesses, from temp agency managers to land developers.

You see this as an opportunity to introduce your gift baskets to hundreds of potential corporate clients. Will you exhibit?

Here’s what to consider before signing up.

1. Get the facts about last year’s attendance numbers.

2. Decide on your marketing tools and follow-up strategy.

3. Enter prospects’ names and addresses into your database when the event is done.

Making contact is a crucial component to exhibiting at a trade show. If this is something you are not willing to do, consider hiring a part-time helper to make these calls for you.

Trade show exhibiting is a great way to meet prospects whom you normally have no access to and a fantastic way to increase your sales throughout the year.

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