Feb

24

Do You Wrap Other People’s Gift Baskets?

Filed Under Cellophane, Shrink Wrap, Bags, Ribbon and Bows | Leave a Comment

When I arrived at a bookstore to promote the book, How to Start a Home-Based Gift Basket Business, a woman attending the event asked me to use the gift basket she brought to show people how to make and wrap it.

I declined her request, as I had my own gift basket with me. In addition, my policy at the time was to only wrap my gift baskets and not ones presented elsewhere or brought into my store.

Within months my policy changed because I began receiving many cellophane wrapping and bowmaking requests. It became a lucrative part of business because customers preferred my professional styling.

You’ll find cellophane wrapping tips and a video at CellophaneWrapTips.com.

What’s your policy on wrapping gift baskets that you didn’t make?

Feb

17

Make Marketing Your Gift Baskets an Easy Process

Filed Under Sales-Increasing Strategies | Leave a Comment

Your own sales records of who’s purchased gift baskets from you in the past gives you reliable information about three marketing must haves:

1. The market that currently buys so that you can target similar people.

2. Knowledge about which gift baskets sell most often versus which ones are lagging in sales.

3. Mailing addresses and/or Email addresses to notify customers and prospects about reasons to buy.

These elements help you develop a solid strategy for connecting with people who are most likely to purchase every month.

What’s your marketing plan to show how valuable your gift baskets are in the lives of people you serve?

Next Page →