Feb
24
Do You Wrap Other People’s Gift Baskets?
Filed Under Cellophane, Shrink Wrap, Bags, Ribbon and Bows | Leave a Comment
When I arrived at a bookstore to promote the book, How to Start a Home-Based Gift Basket Business, a woman attending the event asked me to use the gift basket she brought to show people how to make and wrap it.
I declined her request, as I had my own gift basket with me. In addition, my policy at the time was to only wrap my gift baskets and not ones presented elsewhere or brought into my store.
Within months my policy changed because I began receiving many cellophane wrapping and bowmaking requests. It became a lucrative part of business because customers preferred my professional styling.
You’ll find cellophane wrapping tips and a video at CellophaneWrapTips.com.
What’s your policy on wrapping gift baskets that you didn’t make?
Feb
17
Make Marketing Your Gift Baskets an Easy Process
Filed Under Sales-Increasing Strategies | Leave a Comment
Your own sales records of who’s purchased gift baskets from you in the past gives you reliable information about three marketing must haves:
1. The market that currently buys so that you can target similar people.
2. Knowledge about which gift baskets sell most often versus which ones are lagging in sales.
3. Mailing addresses and/or Email addresses to notify customers and prospects about reasons to buy.
These elements help you develop a solid strategy for connecting with people who are most likely to purchase every month.
What’s your marketing plan to show how valuable your gift baskets are in the lives of people you serve?
Feb
10
You’re surrounded by two types of people: the ones who believe in your dreams and the others who can find every reason why your goals won’t work.
It seems that the people who are negative about what you want to accomplish make the most impact on your decisions. Why is that?
My gift basket business may not have started if I had listened to an uncle who was dead-set against it. Read the story here entitled, Who’s Telling You Not to Start a Gift Basket Business?”
If you’re surrounded by people who put down your dream, how do you plan to push your fears aside and begin turning your dream into a reality?
Feb
3
Many pricing formulas exist for gift basket designers. The best way to decide how much to charge is to balance value with profitability.
For example, some home-based designers keystone their costs to arrive at each gift basket’s retail price.
Other designers triple their wholesale costs.
Retailers who maintain storefronts abide by a different formula, as they must account for store upkeep.
How do you decide what to charge for your gift baskets?
Save Time – Gift Basket Biz Plan
Popular Gift Basket Books
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