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What to Do at the January Trade Shows

Filed Under TRADE SHOWS 

Although Christmas has not yet come and gone, this is the time when savvy designers begin reviewing their inventory and planning what to buy at the upcoming trade shows.

Which ones will you attend, and what merchandise is on your “must buy list?”

That’s two questions to ask and determine before arriving at the show.

Aside from that, here are some long-standing rules and habits to ensure that you spend your time and money wisely.

1. Create an purchasing list to follow in order to buy items that sell quickly.

2. Bring business cards, and hand them out to request mailed catalogs so that you don’t carry them.

3. Wear comfortable footwear, although it may not matter, as walking for hours is hazardous to your feet.

4. Locate the nearest exits (for safety) and lavatories (for comfort) as you browse up and down aisles.

5. Take breaks if you plan to be at the show for two hours or more.

6. Try not to spend all of your money buying beautiful baubles in the cash-and-carry section.

You’ll find a list of trade shows on this page at WebSitesForRetailers.com.

Read these related articles:

  1. Trade Shows, Are You Ready?
  2. Trade Shows, Your Own Toolbox, Getting Past Gatekeepers
  3. How to Make Sense of Trade Show Dollars
  4. What’s Your Trade Show Plan?
  5. Trade Shows, Asking Questions, Imprinting Machines

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