Nov

18

Do You Waste Gift Basket Dollars?

Filed Under Product/Supply Problems

Buying inventory (products and supplies) to create gift baskets is essential, and if you don’t know your customers and their preferences, there’s a good chance that you’ll buy the wrong items and end up with things that don’t sell.

This happened to me when I first entered the industry.

Understanding your customers’ likes and dislikes is a critical step before purchasing anything. You’ll find a general chart listing items that are general to everyday and specialty gift baskets at GiftBasketVideo.com, but take this list with a grain of salt.

Be sure to survey your clients ahead of time so that you make them and yourself happy with every sale.

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