Nov

25

Corporate Marketing Mistakes You Cannot Afford to Make

Filed Under Corporate Selling | Leave a Comment

It feels like the end of the world when you make a mistake during a corporate presentation.

Did the mistake:

  • Close your business permanently?

  • Cause you physical harm?

  • Make you faint on sight?

    • If none of these occurred, you can recover quickly. In fact, the client doesn’t know what happened, so you can proceed with your presentation and think before making another error that drains your profits.

    Don’t be afraid to tell the client you’ll call with the correct information if you cannot answer right away, which is one savvy marketing idea from the book, 101 Ways to Market Your Gift Baskets.

    This practice will show that you’re a considerate designer who cares about clients’ needs.

    Nov

    18

    Do You Waste Gift Basket Dollars?

    Filed Under Product/Supply Problems | Leave a Comment

    Buying inventory (products and supplies) to create gift baskets is essential, and if you don’t know your customers and their preferences, there’s a good chance that you’ll buy the wrong items and end up with things that don’t sell.

    This happened to me when I first entered the industry.

    Understanding your customers’ likes and dislikes is a critical step before purchasing anything. You’ll find a general chart listing items that are general to everyday and specialty gift baskets at GiftBasketVideo.com, but take this list with a grain of salt.

    Be sure to survey your clients ahead of time so that you make them and yourself happy with every sale.

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