Nov

25

Corporate Marketing Mistakes You Cannot Afford to Make

Filed Under Corporate Selling | Leave a Comment

It feels like the end of the world when you make a mistake during a corporate presentation.

Did the mistake:

  • Close your business permanently?

  • Cause you physical harm?

  • Make you faint on sight?

    • If none of these occurred, you can recover quickly. In fact, the client doesn’t know what happened, so you can proceed with your presentation and think before making another error that drains your profits.

    Don’t be afraid to tell the client you’ll call with the correct information if you cannot answer right away, which is one savvy marketing idea from the book, 101 Ways to Market Your Gift Baskets.

    This practice will show that you’re a considerate designer who cares about clients’ needs.

    Nov

    18

    Do You Waste Gift Basket Dollars?

    Filed Under Product/Supply Problems | Leave a Comment

    Buying inventory (products and supplies) to create gift baskets is essential, and if you don’t know your customers and their preferences, there’s a good chance that you’ll buy the wrong items and end up with things that don’t sell.

    This happened to me when I first entered the industry.

    Understanding your customers’ likes and dislikes is a critical step before purchasing anything. You’ll find a general chart listing items that are general to everyday and specialty gift baskets at GiftBasketVideo.com, but take this list with a grain of salt.

    Be sure to survey your clients ahead of time so that you make them and yourself happy with every sale.

    Nov

    11

    An Easy Way to Market Each Month

    Filed Under Planning, Sales-Increasing Strategies | Leave a Comment

    It’s possible for you to get so wrapped up in creating gift baskets that you overlook the need to market your business.

    When that happens, your gift basket business becomes more of a hobby than a profit-based enterprise.

    How do long-time designers ensure that marketing is an automatic process? They implement three steps:

    1. Choose the product that customers prefer receiving each month to learn about new designs.

    2. Rotate several options for clients to review and purchase occasional and everyday themes.

    3. Set up the marketing system in six months intervals so that automation is completed in that time frame.

    You’ll find more marketing options in the book, 101 Ways to Market Your Gift Baskets.

    Nov

    4

    How Many Rolls of Ribbon Do You Own?

    Filed Under Ribbon and Bows | 2 Comments

    How much ribbon have you purchased since starting your gift basket business?

    Ribbon is an obsession with us. The colors, styles, shapes, sizes and prints are more beautiful each season, and the opportunity to crown a gorgeous design with a stylish, hand-made bow can only be achieved when you have the perfect ribbon in stock.

    If you’re not yet the owner of 50+ rolls, find out on the Ribbon and Bows page at GiftBasketBusiness.com why designers keep their stock plentiful.

    Then join the lively discussion about ribbon on the Gift Basket Business Facebook group page, which you’ll find here.