How Marketing Solves Your Sales Problems

A designer who I’ve known for just 2 years recently hit what she calls the “gift basket jackpot.”

Visiting her town’s city hall one day, she saw a calendar highlighting all of the city’s upcoming events. Every week
included a celebration, visiting dignitaries’ schedule, and other events sponsored by city departments.

She compared the calendar with gift baskets that fit each occasion and began a letter and postcard mailing to each
department, weaving her words in a way that would convince every department head about the relevance of her gift baskets for each event.

The town’s purchasing department recently contacted her by phone to set up weekly orders of gift baskets for the next 8 months.

I was thrilled to hear her news but even happier with what sparked her promotion. She said in an Email to me, “The marketing CDs you and Flora Brown created gave me the idea, and when I saw the calendar, what you two said about marketing made total sense.”

This designer decided to give her marketing idea a try, and the initiative will increase sales in the coming 32 weeks.

No matter where you ideas come from, move forward confidently with your plan, and just like for this designer, your sales problems will also diminish.