Apr
1
A designer called me last week in tears because two of her customers decided to move their long-time accounts to another gift basket business that recently opened in the area.
“I didn’t know they existed. I figured that the economy was hurting everyone, and this company caught me by surprise.”
I told her that the best way to start the healing process was to begin contacting her customers by telephone, assuring them that she’d work with each of them to keep their businesses strong and healthy during the downturn.
As expected, three customers ordered just because she made contact.
Maintaining silence with clients and expecting business to come to you is not the best way to profit, and as you read, silence can cause you to lose customers.
Connecting with people who buy helps them realize that you’re not just a gift basket designer, you’re also a partner in their success, saving them time and satisfying recipients who receives gift baskets from you.
Start making contact today, whether by postcard, letter, or telephone. You may be pleasantly surprised by who, all of a sudden, orders a gift basket.
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Comments
4 Responses to “Making Contact Encourages Sales”
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It’s always great to know who your competition is. That way you can adjust your business to keep your customers.
Mandi,
Your words are very true.
Competition appears at a moment’s notice and most likely when and where you don’t expect them.
Thanks for sharing experience.Competition is rather difficult test.
Your words are true, Danielle.
Through occasional research, you can and will find new competitors and make sure that your clients know the benefits of working with you before they thinking about defecting.