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Get These Books to Prosper!
Mar
18
One gift basket retailer I coached in 2003 told me her main purpose for opening her store was “to make lots of money.”
While this reason may be on your list of priorities, what I’ve found to be more compelling, especially thinking about your business while standing in your customers’ shoes, is to consider how what you sell brings them joy, save them time, and solves their problems.
For example, I gave my bank’s manager a Christmas gift made from chocolate that I knew would serve double duty. The gift came from my heart, but I also knew that the manager would love what she received and would want to give the same to some of her customers.
Why? Because the gift would bring her customers joy, save the manager shopping time, and solve her “what to get them” problem. With one phone call, she thanked me and immediately ordered a dozen of the chocolates as Christmas gifts for bank clients.
Position your gift baskets as goodwill products that strengthen relationships between individuals and corporations. Yes, gift baskets will make you money, and they will also become a strong link between you, clients, referral customers, and strong relationships everywhere.
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Read these related articles:
- Money, Ribbon, and Fame
- Start-Up Money, Get Organized, How to Donate
- Seminar Help, What You Really Sell, Gifts in Baskets
- Another Way to Sell Mini Baskets
- Sell More in July and August
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