Mar

25

Why Buy Inventory for Two Occasions?

Filed Under Wholesale Suppliers | Comments Off

Right now is the time to purchase wholesale item for Administrative Professionals Week and Mother’s Day gift baskets. You’re in one of the rare seasons when doubling up on inventory works to your advantage.

In previous newsletters, I’ve mentioned products that are evergreen, items that sell any time of the year no matter what the occasion. A mix of your own evergreen products along with spring-themed merchandise will sell now.

Consider chocolates packaged in spring-themed boxes, snack mixes in cello bags cinched with a flower adornment, and cell phone caddies that position themselves on desktops and home bureaus. These items will sell briskly for both occasions.

Another benefit to buying now is to ensure you have plenty of stock for Mother’s Day rather than waiting until the last minute when suppliers may not have what you need. That impacts on your profit, a disadvantage that works against your ability to satisfy clients and yourself.

Doubling up on inventory puts your mind at ease when suggesting product choices, and it also keeps your sales moving in the right direction.

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Due to popular demand, the report Financial Calculations for Gift Basket Designers will be available once more in a newly-revised edition.

This grow-your-business report, delivered by Email in PDF format, shows how to increase your sales by following a blueprint using one of four calculations – Keystone, Keystone Plus, Triple, and Triple Plus pricing. Look at all four examples, created with products available by wholesale right now, and choose the one that works best for your profitability.

The report also includes examples of how to calculate your break-even point and how to determine your profit and loss.

If numbers make your head spin, this report will make math easy.

Financial Calculations for Gift Basket Designers is available for the pre-production investment cost of $49.97 and will increase in price when completed, so click this link and order today.

Mar

18

Sell Gift Baskets for More Than Money

Filed Under Customers, Sales-Increasing Strategies | Comments Off

One gift basket retailer I coached in 2003 told me her main purpose for opening her store was “to make lots of money.”

While this reason may be on your list of priorities, what I’ve found to be more compelling, especially thinking about your business while standing in your customers’ shoes, is to consider how what you sell brings them joy, save them time, and solves their problems.

For example, I gave my bank’s manager a Christmas gift made from chocolate that I knew would serve double duty. The gift came from my heart, but I also knew that the manager would love what she received and would want to give the same to some of her customers.

Why? Because the gift would bring her customers joy, save the manager shopping time, and solve her “what to get them” problem. With one phone call, she thanked me and immediately ordered a dozen of the chocolates as Christmas gifts for bank clients.

Position your gift baskets as goodwill products that strengthen relationships between individuals and corporations. Yes, gift baskets will make you money, and they will also become a strong link between you, clients, referral customers, and strong relationships everywhere.

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If you’re having problems with your marketing strategy, the new Gift Basket CD Success Pack can help to solve your dilemmas. More than 200 solutions are revealed in this 6-CD set, ranging from marketing, corporate sales, organization, and legal topics.

These CDs normally cost $210, but for a limited time, you can receive all 6 for just $167, a $43 savings. There are 150 CD Success Packs available, and 119 are already claimed. Don’t wait to order your copies. Read all about the CDs here, or click this link to order now.

Mar

15

FOCUS ON ADMINISTRATION IN APRIL

Filed Under Administrative Professionals Week | Comments Off

NOTE: This is the final Sunday newsletter, as I’m now concentrating on information to add to GiftBasketBusiness.com and specific business-building and revenue-raising strategies for Golden Basket Club members. The Wednesday newsletter will continue. Thank you for your subscription.

Next month, a plan to profit from corporate sales is your prime mission. How will you accomplish this?

1. Start planning now to connect by phone, letter, or Email, with executives and other bosses in your database.

2. Begin creating gift baskets that combine spring-based snacks with office products.

3. Offer small and large designs, reminding customers that both are necessary for support staff at all levels.

My main focus every April is to walk out of a corporate office with no less than 24 gift basket orders, and I often exit with much more. With planning, I know you’ll also meet your target goal.

Click here for more ideas in the article, Boost Your Corporate Sales in April.

Mar

11

Will Personal Shopping Boost Your Profits?

Filed Under Personal Shopping | Comments Off

Your office phone rings. It’s a new customer, and she’s prepared to order a custom birthday basket. But there’s a problem. She’s asking for products you don’t have in stock.

Is personal shopping an option so that you complete this sale with a smile on your face and hers?

Here are two personal shopping tips to help you sell as often as possible without going overboard on a shopping excursion.

1. Offer Alternatives. When asked for a product that you don’t stock, review your inventory and suggest something similar.

GiftBasketWholesaleSupplies.com lets you search your state to find specific products or research other states for everyday favorites. An on-site search tool is available as well.

2. Create New Terms. If you offer a personal shopping option, tell the client that you’ll be happy to find the requested item — for a fee.

The fee depends on your location and difficulty in finding the product.

Commit to the above tips, or years from now you’ll be looking at strange products in your inventory that no one wants, not even you.

Mar

8

Web Sales, Basket Wrapping, Financial Tips

Filed Under Cellophane, Shrink Wrap, Bags, Money, Web Site Design/Maintenance | Comments Off

WEB SALES WORK WONDERS

Is your Web site’s contact page easy to find and complete? A designer in Georgia asked me to look at her page. It asked visitors to call her.

I suggested that she convert the page to a Web form, available free of charge online and easy to install. She’s now receiving regular queries, one which secured a $3,000 welcome gift basket order.

Wednesday’s newsletter reveals reasons why a Web site review and subsequent changes will increase your sales in the long run. It’s prime time to get your Web presence in order.

RAPPING ABOUT WRAP

Among the most-popular questions I hear at trade show seminars is, “How do you wrap that?” This is most often asked when I display containers such as upturned umbrellas, rocking chairs, and miniature vehicles.

I once thought that everything had to be wrapped, but that’s not true, specifically when the basket is hand delivered. This article provides insight on how to enclose these attractive, yet unusual, shapes.

CREATE YOUR OWN ECONOMIC ENVY

Designers in the Golden Basket Club have a proactive attitude about their businesses. They convince prospects to buy during casual conversations, and that’s what makes a sales drought less likely.

Some designers have opted for a different stance, one where they hope sales will increase on its own. Read this question and answer about the current economy at Ask The Gift Basket Expert, then decide if it’s better to wait or go after sales.

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