Feb

8

Ideas to Increase Sales, How to Do the Math

Filed Under Money, Statistics | 2 Comments

ANOTHER ROUTE TO REVENUE

The first time I heard a customer say, “I didn’t know you sold that!” was the day I realized I needed a Web page that revealed my site’s entire structure. I thought the home page navigation was enough. When I added a map page, it allowed customers to come through the front or back door.

Wednesday’s newsletter explains the very-easy process of creating a map for your Web site that acts as an extra magnet, drawing customers to areas on your site they didn’t know existed. Sometimes you have to lead prospects and clients by the hand, and a site map helps you guide them virtually.

NUMBER CRUNCHING SHOWS WHERE YOU CASH IN

Looking at data may not be the most-glamorous part of your business, but it’s certainly as important as design and delivery.

Data lets you see what’s selling most often so that you can sell more of the same, and it shows what’s not so popular so you can either reconfigure it or get rid of it.

This article gives you a look at how 1-800-Flowers.com compiles their data, and their numbers show you why it’s vital to know where your sales stand.

HOW RED EARNS REWARDS

Whether this is your first Valentine’s Day selling gift baskets or your fifth, this article uncovers numerous ways to cash in and bring loved ones together.

It will also help you choose products that, if not sold by February 14th, can still be part of your inventory because your selected items by color and not by message.

Feb

4

How to Steer Customers to Buy

Filed Under Customers | Comments Off

Creating new and interesting gift baskets and adding them to your Web site encourages customers and browsers to visit each month and order frequently.

As your site’s page numbers begin to increase, the navigation starts getting more complicated.

Adding a site map may be the answer. The navigation system on your home page contains the site’s main structure, but it doesn’t always help clients find what they want for corporate events, conferences, and everyday celebrations.

This is why an additional site map can boost business.

A site map is a handy tool if visitors neglect to bookmark a page, and it helps you provide every possible strategy to alert customers to special pages, gift ideas, return policy information and more.

The start of a new year is a great time to adjust your Web site. Perhaps a site map will prove to be a welcomed addition.

Not sure how to create your site map? Click here to see one at GiftBasketBusiness.com, visit a competitor’s site to see their structure (I bet they don’t have a site map, which is good news for you), or type “site map” into a search engine for ideas from Web sites worldwide.

Still don’t have a Web site? The steps I share at WebSitesForRetailers.com will get you started.

Feb

1

Seminar Help, What You Really Sell, Gifts in Baskets

Filed Under Education, Gift Items, Sales-Increasing Strategies | Comments Off

CAN SEMINARS SAVE YOUR BUSINESS?

I was once good at taking notes during seminars. Then I put the notes in a drawer. What was the point of attending if I didn’t take action on just one seminar idea? Now that you know my guilty shame, and possibly share it, you also know that there’s a solution.

Wednesday’s newsletter reveals how to pump up your profits by turning seminar notes into sales tools and also explains one way you can start posting great ideas where you’ll see it in your office every day.

STOP SELLING BASKETS

Look long and hard at your inventory. Do you see products, or do you see reasons why people choose what you offer to celebrate or console another person?

This article encourages you to focus on the motivations why people buy and how you can tip more order opportunities your way.

GIVE ME GIFTS

Some designers sell baskets filled with books, and others specialize exclusively in spa baskets. Can these non-food options make money?

I answer this question at Ask The Gift Basket Expert. Read the designer’s question, and add your comments if this method works for you or if you believe adding foods is the only way to go.

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