Feb

15

Crafts Equals Cash, Time to Sell, Name Your Baskets

Filed Under Planning, Sales-Increasing Strategies, Startup Help 

CAN CRAFTS MEAN MORE CASH?

Two years ago, I helped a gift basket designer write a press release with the title, “Her Craft is in the Basket,” and it was published in her state’s largest newspaper, along with her picture. The story piggybacked on March’s National Crafts Month. She received lots of calls, and best of all, she gained lots of sales.

Wednesday’s newsletter explains how this crafty focus can turn into big business for you, even if you want to be associated with business and not crafts.

BAD TIME TO SELL BASKETS?

I’m receiving lots of Emails from aspiring and current designers who, because of the economy, are nervous about starting and selling. Most of all, family members and friends are discouraging too many of us who believe carving out a career now is the right thing to do.

Here’s the story of how I started with gift baskets when a family member tried to convince me I was crazy. Does my experience remind you of your own?

THE NAME GAME

One of my Valentine’s Day baskets, named “Prisoner of Love,” was such a hot seller every season that it often sold out weeks before February 14, no matter how much inventory I bought.

That’s one of the reasons I encourage you to name your baskets, the subject of this Ask The Gift Basket Expert question. Read it to learn why design names are an important part of the sales process, plus read the numerous comments below my suggestions.

Read these related articles:

  1. How National Crafts Month Builds Your Business
  2. Sell Gift Baskets for More Than Money
  3. Finding Cash to Fill Your Baskets
  4. Another Way to Sell Mini Baskets
  5. Cash Can Still be Found for Baskets

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