Feb

8

Ideas to Increase Sales, How to Do the Math

Filed Under Money, Statistics 

ANOTHER ROUTE TO REVENUE

The first time I heard a customer say, “I didn’t know you sold that!” was the day I realized I needed a Web page that revealed my site’s entire structure. I thought the home page navigation was enough. When I added a map page, it allowed customers to come through the front or back door.

Wednesday’s newsletter explains the very-easy process of creating a map for your Web site that acts as an extra magnet, drawing customers to areas on your site they didn’t know existed. Sometimes you have to lead prospects and clients by the hand, and a site map helps you guide them virtually.

NUMBER CRUNCHING SHOWS WHERE YOU CASH IN

Looking at data may not be the most-glamorous part of your business, but it’s certainly as important as design and delivery.

Data lets you see what’s selling most often so that you can sell more of the same, and it shows what’s not so popular so you can either reconfigure it or get rid of it.

This article gives you a look at how 1-800-Flowers.com compiles their data, and their numbers show you why it’s vital to know where your sales stand.

HOW RED EARNS REWARDS

Whether this is your first Valentine’s Day selling gift baskets or your fifth, this article uncovers numerous ways to cash in and bring loved ones together.

It will also help you choose products that, if not sold by February 14th, can still be part of your inventory because your selected items by color and not by message.

Read these related articles:

  1. Three Marketing Ideas for Big Holiday Sales
  2. Double Sales in Similar Industries
  3. Trade Shows, Your Own Toolbox, Getting Past Gatekeepers
  4. Gift Basket Design Techniques that Increase Sales
  5. How to Steer Customers to Buy

Comments

2 Responses to “Ideas to Increase Sales, How to Do the Math”

  1. Danielle Mitchell on May 19th, 2009 8:30 am

    Thanks for making it so clear.I’ll keep in mind that.

  2. Shirley George Frazier on May 21st, 2009 12:41 pm

    Glad these tips helped you, Danielle.

    It’s important to keep your eyes on every possible part of your business.