Jan

14

3 Ways to Sell with Cellophane

Filed Under Cellophane, Shrink Wrap, Bags 

The wrap chosen for each gift basket design determines how quickly it will sell. Isn’t that why you stock dozens of rolls in your workshop?

From pansies to paw prints, there’s a perfect pattern for every gift, and it has the ability to increase sales for such a small price.

I added flower-printed cello around saucers and tea cups filled with hard candies. That small gift sold out within days when those same cups and saucers wouldn’t sell on clearance.

Consider these three ideas before reaching for cellophane.

1. Take inventory. You’ll be encouraged at upcoming trade shows to buy more rolls, so it’s wise to know what you have, which patterns needs replenishing, and which ones are similar to current stock.

2. Create a backdrop. Photographs and in-store displays accented with fan toppers add height and elegance to designs, which for customers translates into higher perceived value.

3. Choose various widths. Many designers select 20- and 30-inch width cellophane rolls. However, veteran designers go for the 40-inch widths to promote their larger gift baskets, which is why they sell grand designs more often than petite sizes.

You’ll find photos, videos, and examples on the new Cellophane Wrap Tips site as well as 10 more design tips.

Read these related articles:

  1. Cellophane Wrap, Baby Baskets, How to Find Wholesale Supplies
  2. Three Ways To Wrap Up Sales
  3. Do You Wrap Other People’s Gift Baskets?
  4. Thanksgiving Baskets
  5. How Many Rolls of Ribbon Do You Own?

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