DO YOU SHED TEARS OVER SALES?

A designer who started her business in mid 2007 told me she’d never seen so many men shed tears until she delivered gift baskets to them for Father’s Day. Referrals from those deliveries expanded her business, and that’s when she cried tears of joy.

Wednesday’s newsletter explains why emotions play a big part in sales and provides ideas on how to capitalize on emotional selling in 2009. Sometimes it’s okay to be a cry baby.

DO CUSTOMERS WHINE ABOUT WINE?

Veteran designers already know the problems associated with illegally placing wine in gift baskets, even if it’s a one-shot deal.

If you’re new to the business, read this article about the threat of jail time when selling without a liquor license.

The article is based outside of the U.S., but the same laws may be relevant worldwide.

IS DROP SHIPPING IN YOUR FUTURE?

With the recession gripping everyone’s lifestyle, some gift basket retailers may be considering having some of their orders filled by drop shippers. Is this an option for you?

One new entrepreneur is thinking of going this route. Read my advice at Ask The Gift Basket Expert, and weigh in on this question if you currently work with a drop shipper.

Read these related articles:

  1. How to Increase Sales, Buy Baskets, Drop Shipping
  2. Double Your Selling Power, Embellished Bags, Wine Baskets
  3. Taste Test Promotions, Library Marketing, What Clients Say
  4. Mother’s Day Gift Basket Planning
  5. Cellophane Wrap, Baby Baskets, How to Find Wholesale Supplies

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