Dec

17

How to Prepare for Last Minute Orders

Filed Under Customers, Sales-Increasing Strategies 

Like it or not, our clients are late buyers. They forget to buy holiday gifts for every deserving client, and the only thing that jolts memories are advertisements, whether in print or on the Web.

Christmas is no exception. Even if you mail postcards or connect by phone, clients wait until the week before Christmas to order. They buy on impulse or with budget challenges, but the bottom line is that they eventually buy.

Here are three ways to encourage customers to speed up the order process.

1. Local Flair. Ordering from a well-known, out-of-state source may seem attractive, but if one thing about the gift is wrong, the entire presentation is wrecked. As the local designer, you are able to immediately correct any problems.

Here’s a list of benefits that convince clients to buy from you and not outside sources.

2. Fresh Focus. Larger companies may have a lot of stock, but is it fresh? Are the jelly beans soft? Are the butter cookies moist? Play up this angle to whet their palate for your products.

Some of us believe we’re competing with warehouse clubs. Read why that’s not true.

3. Web Appeal. Internet orders are a snap for you, especially if the client is in close proximity. Your home page is best arranged by filling it with holiday selection links and quick order options.

Here’s how to encourage customers to contact you through your site.

If your inventory runs low, fill in where necessary through local wholesale merchandisers. You can also consider low inventory a measure of success when turning down last-minute orders, and start focusing on New Year’s Day and Valentine’s Day gifts.

Read these related articles:

  1. How to Prepare for Big Orders
  2. Completing Orders, Wholesale Club Contracts, Easy-to-Make Gifts
  3. How to Line Up New Year’s Basket Orders Now
  4. How to Plan Now for Christmas Gift Basket Orders
  5. Turn Small Orders into Big Profits

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