Dec

10

Get the Media to Maximize Your Sales

Filed Under Publicity/Media Attention 

This is the week to contact newspaper reporters who want last-minute ideas for holiday gifts. Here are three ideas to get media attention and higher profits through people who will read about your designs.

Food Editor
Send this reporter information on new snack flavors and packaging shapes to add to gift baskets and stockings.

Health Editor
Inform the editor about healthy snack choices being added to today’s holiday baskets. Include a list of the ten most-popular healthy snacks.

Business Editor
Stories about uncommon or downright strange gift choices ordered by business staffers will get this editor’s attention. Another option is to tell the editor what local firms are ordering to impress clients and increase office productivity.

Sending news by Email is what reporters prefer most. Postal mail is second best. More about connecting with reporters is in this three-page press release distribution at SoloBusinessMarketing.com.

Getting Your Name in the News shares more tips for newspaper stories that turn into sales. That’s how I got a front-page gift basket story in my local paper.

You can also try a different route to find customers. Learn how that’s done in Using the Newspaper to Get More Sales.

The more you know about contacting the media, the more free publicity you’ll receive so you can turn thousands of potential customers into buyers.

Read these related articles:

  1. How to Get Sales from Media Publicity
  2. Money, Ribbon, and Fame
  3. The Cure for Slow Sales
  4. How National Crafts Month Builds Your Business
  5. Getting Publicity, Gift Basket Clubs, How to Make Money with Gift Baskets

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