Nov

23

Earning a Profit, Giving to Charity, Male Buyers

Filed Under Donation Requests, Money 

YOU’RE WORTH MORE

Anyone who’s been making gift baskets long enough to remember the AOL gift basket board will recall a designer who asked if it made financial sense to put $19 worth of product into a $25 gift basket. Many of us immediately advised her about lowering her costs in order to increase profits.

Wednesday’s newsletter encourages you to check your own profit margin to ensure that your income is as high as possible this holiday season and every other day you’re in business.

GET INVOLVED

This charitable season brings people together to create gifts and baskets for the needy. Are you involved? Your design expertise will put smiles on faces of children and other family members who receive gifts wrapped by you if you donate a few hours of time to a local charity.

Here’s a link to a story, with photos, of such an event to get you into the spirit. You’ll also see a photo, in the blog, of the trunk that’s part of the grand prize in the gift basket business contest.

MALE CALL

Men continue to be avid gift basket buyers. One designer notices many more men coming into her shop, and she wants to capitalize on sales to them.

Her question on increasing sales to men is at Ask The Gift Basket Expert. Read my response, and join the conversation.

Read these related articles:

  1. Are You a Business or Charity?
  2. Your Corporate Gift Basket Profit Plan
  3. How to Build an Army of Buyers, Now
  4. How National Crafts Month Builds Your Business

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