Double Sales in Similar Industries

Local real estate agents call you every month to confirm a standing order for 50 baskets to distribute to new home buyers. Pharmaceutical representatives always close the deal by sending thank-you baskets made by you.

These orders keep sales healthy and strong, but there’s more you can do to increase revenue in familiar industries.

For example, if one real estate firm buys your gifts and baskets as a customer motivator, then other firms in the same industry are likely to want the same results. Because of your track record, promoting baskets to others in real estate is a smart option to easily increase your sales.

Create a spreadsheet and document business names within the industries you serve. Concentrate on gathering data on firms within your city, county, or region. This information can be found at the county clerk’s office, through the Internet, or by searching the Yellow Pages. Each business name also includes telephone numbers, managers’ names, product or service sold, and areas they serve.

Make contact by calling or writing to each prospect. These techniques are covered in How to Start a Home-Based Gift Basket Business and in Top 10 Letters, mentioned in a previous newsletter.

In either case, you explain the benefits on how your gifts and baskets make the difference between a general meeting and getting the sale. Have photographs ready to show popular baskets sold within each industry, and if possible, include recommendation letters from satisfied clients.

Expanding your reach to other industry participants improves your chances for higher sales with minimum effort.