Sep

10

Play on Their Emotions

Filed Under Customers | Comments Off

Asking clients about what the receiver wants is your first priority, especially when making a great first impression. It’s part of the marketing process that convinces every recipient to become a client and every client to continue ordering.

I’ll always remember my first two gift basket deliveries. One was delivered to a man, and the other to a woman.

The gentleman was recovering from a long illness, so understanding his dietary restrictions was crucial. When I arrived, he looked at the contents and began to cry. He announced, “This is beautiful!” and hugged me. I wished him well and turned before he could see my tears of joy.

The woman recipient gasped as she viewed her basket. She was very trusting, inviting me into enter her home to see where she’d display the gift.

Gift baskets focus on capturing emotion. They’re given in times of joy and comfort. As you design your holiday and everyday baskets, make sure you ask clients every possible question about the receiver to increase the rate of new orders from both parties.

Additional sales from people who already know you guarantees your success in the long run.

See the birthday, thank you, and get well gift basket videos on the GiftBasketTutorials.com site for more ideas on emotional selling.

As a gift basket designer, you surely can identify with this marketing technique. 99 Sizzling Marketing Ideas to Make More Money, January-June, contains many more ideas to increase your revenue. And this is the perfect time to get the CD to help you prepare your marketing plan for 2009.

Order it today, and you’ll also receive the free special report, Top 10 Secrets of Gift Basket Marketing that Put Money in Your Pocket.

Sep

3

Four Ways to Increase Sales

Filed Under Sales-Increasing Strategies | Comments Off

Here are ideas to ensure that your sales plan contains many options that guarantee orders.

1. Add gift pyramids to your merchandise mix. Pyramids are created using large, flat boxes of cookies, candies, or chocolates stacked atop each other. Stabilize a minimum of three boxes with clear tape or glue. Wrap in cellophane, and top with a large bow and star spray in colors of red, gold, or green.

This tall, stacked gift consistently produced sales for me, and I bet it will also increase yours.

2. Acceptable alcoholic substitutes are found in products that include alcohol in the name. Look for strawberry champagne preserves, amaretto brownies, champagne vinegars, and other gourmet foods.

Most of my clients didn’t request wines and alcohols, but they did enjoy the taste of spreads with a hint of spirits that could be shared with young family members.

3. Ask for referrals. When finalizing orders, ask clients for names of associates who need holiday and special occasion baskets. This is the way to warm up cold calls and expand your client list and business potential.

I found no better way to instantly increase my client list than to ask each customer for leads to others, and they were happy to refer people ready to order. This is one of the key sales tools mentioned in Holiday Help to Sell Gift Baskets at the GiftBasketCourse.com site.

4. Mention your New Year’s baskets to clients who forget to buy holiday gifts for some of their customers and others who referred business to them throughout the year.

I learned that many budgets are re-funded after January 1, and that’s when some clients had money to buy, so don’t give up on a prospect just because they didn’t order for Christmas.

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