Why Financial Worries Won’t Hurt Your Holiday Sales

Filed Under Money

I’ve been contacted by some of you and a few of my clients who are concerned about sales this holiday due to financial worries of the firms who buy from you.

This concern is valid, but we’ve been here before, and the financial crisis will surely happen again. The good news is that you’re probably in a good position to make quick, strategic changes. There are no board of directors in your way, telling you not to move forward in the manner you choose.

So what are your options to attract old clients and new prospects?

1. Write a letter of encouragement and send it to current customers. Tell them that during these uncertain times, you’re ready to help them increase their business by delivering gifts and baskets to prospects they now have a chance to pursue.

An example letter was recently added to Top 10 Letters.

2. Make sure that you create multi-sized gift arrangements in your seasonal assortment. Designs made in small baskets to large, rectangular tins are corporate favorites. In addition, you can place a minimum order number on mugs to ensure that you sell multiples rather than singles (minimum of 3, 6, 12, etc.).

Selling multiples is easy when you remind clients, in conversation or on your Web site, how many people to place on their gift list (support staff, cleaning crew, doorman, etc.).

You’ll see a range of small, tall, and large designs on this baskets page.

There will always been a reason for some people to shout, “The sky is falling!” It’s better to concentrate on where the money is falling.