Play on Their Emotions

Asking clients about what the receiver wants is your first priority, especially when making a great first impression. It’s part of the marketing process that convinces every recipient to become a client and every client to continue ordering.

I’ll always remember my first two gift basket deliveries. One was delivered to a man, and the other to a woman.

The gentleman was recovering from a long illness, so understanding his dietary restrictions was crucial. When I arrived, he looked at the contents and began to cry. He announced, “This is beautiful!” and hugged me. I wished him well and turned before he could see my tears of joy.

The woman recipient gasped as she viewed her basket. She was very trusting, inviting me into enter her home to see where she’d display the gift.

Gift baskets focus on capturing emotion. They’re given in times of joy and comfort. As you design your holiday and everyday baskets, make sure you ask clients every possible question about the receiver to increase the rate of new orders from both parties.

Additional sales from people who already know you guarantees your success in the long run.

See the birthday, thank you, and get well gift basket videos on the GiftBasketTutorials.com site for more ideas on emotional selling.

As a gift basket designer, you surely can identify with this marketing technique. 99 Sizzling Marketing Ideas to Make More Money, January-June, contains many more ideas to increase your revenue. And this is the perfect time to get the CD to help you prepare your marketing plan for 2009.

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