Taste Test Promotions, Library Marketing, What Clients Say

Filed Under Planning, Sales-Increasing Strategies

EAT YOUR WAY TO EXCELLENT SALES
A successful event, where you invite clients and qualified prospects to sample chips, dips, and other edibles, starts with a plan to get them buying after they’ve tasted the goods. Wednesday’s newsletter explains how to put together a profitable taste test program whether you operate a retail store or home-based business.

MARKETING BY THE BOOK
Library promotions often end with a patron winning some type of basket filled with books. That’s what recently occurred in Oklahoma. But do you know how to introduce your design talents to library officials, which will let you piggyback off their widely-publicized contest? I share some tips here so that you’ll know how to learn and earn.

WHAT DO YOUR CUSTOMERS SAY?
Restaurants live and die by critics’ reviews. What if that fate was the same for your business? This article gets you thinking about what customers really think about your service and how you can make sure everyone stays loyal.