How to Sell in the Summer, Insurance Tips, Target Market

Filed Under Insurance, Sales-Increasing Strategies

YOUR SUMMER SURVIVAL GUIDE
July and August are two months with notorious reputations for slow sales, but that’s not true for designers who’ve prepared a number of promotions that turn the tide from slow to super. Wednesday’s newsletter explains why it’s not too late to increase your sales right now. Try one of the options next week.

COVER YOUR ASSETS
I operated my gift basket business without insurance the first year I started designing. Then I read how someone working in another industry might lose their personal possessions because they were uninsured. Are you also working without a net? Learn more here about business insurance and how protect what your own.

HOW TO TARGET YOUR MARKET
Who is your customer? What are their traits, and how do you find them? Here’s one definition of target market, and this quick article shares information I cover in my PR and marketing seminar, which I’ll share in detail next weekend at the Orlando Gift Show.