Jul
23
How many sales can you generate in July and August by offering customers a few perks that will easily accommodate them while adding to your bottom line? Here are two ideas.
Opportunity #1:
Declare July as Tax Free Month. For every order, customers will not have to pay tax on their purchases. This is a promotion that will not only draw new customers to buy from you but also encourage past clients to place orders.
Consider this: would you rather pay $3 (based on 6 percent tax) on a $50 gift, or would you rather not get the sale? An additional 10 sales at $50 per transaction during July is $500 for which, at an average 6% sales tax, you will pay $30 to your state taxation department. But don’t stop at 10 extra sales. Create a strategy and try to top your own estimates.
Opportunity #2:
Give everyone whose birthday occurs in July and August either a discount or free gift with purchase. If you have captured each customer’s birth month in your database, promoting this event specifically to them will be easier.
Take this promotion one step further by sending postcards to all customers stating that not only will those with July and August birthdays be eligible for the promotion, anyone who orders a birthday gift during these two months receives the same discount or free gift. It’s an offer that just might sway customers to buy during the summer months.
That’s two ways to raise revenue during a time often viewed as slow for sales, and you’ll find more ideas in 101 Ways to Market Gift Baskets.
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