Quick and Easy Marketing Materials

Your Web site is beautiful, filled with photographs of the best designs in town. However, there will always be a group of prospects who want to see more than your site. They want a catalog or flyer to remind them of your gift baskets.

Many of us resist the temptation to invest in full color brochures because the expense is too high for the low return. But the problem still exists. You want to have some type of print literature, aside from your business card, to distribute. What are the options?

1. Postcards make great sales tools. They’re easy to maintain for distribution, encouraging sales with a gorgeous design on one side and message on the other. Online printing companies make adding a digital photo to a postcard easy and affordable.

2. Flyers are a close second option, but they’re not as easy to make as postcards. Many designers use their own publishing software to arrange digital photos in a collage format. The flyers are either printed singly when needed or in quantity through an outside printer.

Remember to take photographs of completed designs before they’re shipped or hand delivered. This ensures that you have a bounty of pictures to choose from to create print literature that convinces prospects to become clients.

Learn more about pictures on the photography page, and see these flyer and catalog examples.