Jun
15
BUY, BUY BETTER
How fast are you selling your inventory? If sales are going slow, it may be because you’ve chosen items you like and not the items customers prefer. Wednesday’s newsletter tells the story of where I went wrong with buying and how you can get on the fast track by learning from my mistakes.
OFFER CUSTOMERS CLUB MEMBERSHIP
Book sellers increase sales with a book-of-the-month club. Why can’t gift basket designers do the same? Here’s an article explaining how to start your own gift basket of the month club. Remember, if you don’t offer it, clients can’t buy it.
FACIALS ARE FOR THE BIRDS
There’s a new trend in facials. Shops are adding bird poop to the mix. Before you turn up your nose, read how spas are capitalizing on this trend and marketing it so skillfully that men and women are lining up for treatments.
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