May

7

How to Rise Above Competition

Filed Under Competition 

Designers: Please tell me how I can help your business by clicking this link to complete a brief survey. My thanks to all who participate.

There’s competition all around you, from gift basket shops to florists to stores that make custom gift baskets. Is it possible to equal their marketing tactics so that prospects clearly see you as the company of choice for gifts and baskets?

I recently spoke with two gift basket designers who often find themselves up against stiff competition. Here are three tips they asked me to share with you.

1. Do everything possible, within your means and budget, to contact customers on a consistent basis. Mailing monthly postcards, delivering muffins or cookies, promoting online newsletters, and offering in-office demonstrations may be rudimentary, but they truly work to encourage sales.

2. Create up to three new gift basket designs using inventory that was put away or temporarily forgotten. Introduce these creations on your Web site, with help from this online selling article and these design enhancement tips, and offer an incentive with purchase.

3. Monitor all media for competitive ads and offers. Sometimes you’re in a position to react to their promotions by offering customers matched pricing. At other times you must simply keep track without creating a competitive offer. You’ll know when to strike and when to stay within your means.

Here are tips to understand who is your competition and who is not.

Make positive moves to keep your business thriving no matter how much competition is in the area. Your marketing will shine if you focus on the reasons customers buy from you, and they will continue to be loyal no matter who else sells gift baskets.

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