May
4
Trade Show Exhibits, Shoe Marketing, Business Cards
Filed Under Marketing Materials, Sales-Increasing Strategies, TRADE SHOWS
HOW TO SHOW OFF AT THE SHOW
My first exhibit at a business trade show was nerveracking. Another exhibitor had gift baskets piled high in her booth, but once I explained to executives the differences between her gift baskets and the services attached to mine, the orders arrived in no time. Wednesday’s newsletter gets you ready for trade show exhibits, explaining in three steps what it takes to go from show to sell.
STEP THIS WAY
I explained how I use infant and toddler shoes as marketing tools, and one savvy designer questioned me about what the client does with the shoe when the contents are gone. Here’s a link to the original article, comment, and my suggestion. What’s your thought about this?
HIGH CARD WINS
Are your business cards the traditional one-sided type, printed on both sides, or designed in a trifold format? Here’s the lowdown about today’s cards and reasons why you might create two or more styles to present to different clients.
Technorati Tags: gift baskets business, how to exhibit at trade shows, business cards
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