May

28

Make Time to Watch and Learn

Filed Under VIDEOS/TRAINING | 2 Comments

The Gift Basket Tutorials site was launched with videos showing birthday, thank you, and get well baskets (among others) for one reason: These three themes consistently sell every day.

Once you master these styles, by watching the demos and adding your own touches, it’s easier to graduate to grand designs that start with the basic foundation skills.

The same is true about the bowmaking video. It shows how to make a one-ribbon bow. After mastering this technique, you can add two or three ribbon layers and top your gift basket with a bow that resembles a work of art.

One video soon to appear on this site is the one showing how to add glasses to your baskets.

Expect new video releases at Gift Basket Tutorials in June.

May

25

Making a Profit, Frequently-Asked Questions, Selling on Consignment

Filed Under Money, Sales-Increasing Strategies, Wholesale Selling | Leave a Comment

MAKE PROFIT, NOT LOSS
Profitability is the No. 1 goal of every business or serious hobby, and gift basket designers consistently ensure that costs are controlled before the gift is delivered. Wednesday’s newsletter points out how to increase your profits and make sure expenses are covered no matter how long you’ve been in business.

THE 411 ON FAQ
How important is an FAQ (frequently-asked questions) area on your Web site? The answers convince prospects of your dedication to them. Most of all, it’s easy to add to building trust. This blog article includes several questions to begin creating your FAQ section.

WHOLESALE OR CONSIGNMENT?
A designer asked me how to start selling her gift baskets through retail stores. I answer her question at Ask The Gift Basket Expert and also explain the option of selling her baskets at wholesale cost so she doesn’t have to return to the store to pick up unsold gifts.

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