Apr

13

Mother’s Day, Price Increases, Wrap a Basket

Filed Under Cellophane, Shrink Wrap, Bags, Money, Mother's Day | Comments Off

SHOPPING FOR MOM, SAVING FOR YOU
Designers recognize the importance of purchasing great items for Mother’s Day but might not realize how important it is to select those items this month. Wednesday’s newsletter encourages you to pair your buying with support staff merchandise to make sure you have everything needed for May.

A PRICE-RAISING EXPERIENCE
The price of doing business has increased dramatically. Are you passing those increases on to your customers? This article inspires you to raise your costs and consider incentives that keep clients buying.

HOW TO WRAP STRANGE SHAPES
When do you cover a uniquely-shaped container with cellophane, and when it is best to enclose it with shrink wrap? I respond to this not-easy-to-answer question to prepare you for handling imaginative baskets and other vessels.

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Apr

9

Mother’s Day Money

Filed Under Corporate Baskets, Mother's Day | Comments Off

Designers often double up on duties this month to make Mother’s Day revenue foolproof. How is this accomplished?

1. Many of the same items purchased for Administrative Professionals Day are also bought for moms. This extra buying ensures that inventory doesn’t fall short (no running to retail stores to plug holes), and there’s little chance that a person who receives a support staff gift will receive the same thing for Mother’s Day.

Read these guidelines on buying and storing inventory.

2. Mother’s Day sales are often secured while taking Administrative Professionals Day orders. This upsell process is important to add on your order form so that you remember to get two sales with one call or visit.

3. Gift items that sell all year long are purchased now as alternative containers. Mugs and flower pot gifts are often selected by customers who either: a) buy multiples for both occasions, b) purchase for the first time to “test” your service, or c) budget strained due to other commitments.

Here are tips to sell gifts to budget-conscious clients.

You’ll find more ideas here to increase your Mother’s Day sales now before May arrives.

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Apr

6

Workspace Organization, Creating Brochures, Social Networking

Filed Under Marketing Materials, Organize Your Workspace, Social Networking | Comments Off

CLUTTER BE GONE
What’s worse than looking for a tiny piece of paper under piles of more paper? Is that the state of your office, or have you been there, done that, and don’t want to go back? Wednesday’s newsletter reminds you why it’s important to organize your office like a well-oiled machine because, frankly, you’re worth it.

BROCHURES FOR BEGINNERS
Many gift basket designers sent me Emails in appreciation for last week’s five-day brochure tutorial. Some are still having problems deciding if the investment is worth the cost. What do you think? See the tutorial here, and submit questions at Ask The Gift Basket Expert.

TWEETING WITH TWITTER
Is Twitter part of your business life? I’m on the system and am learning a lot from my connections. If you want to know what all the chirping is about, this quick look at Twitter may provide you with insight on why the application can be helpful for business and personal inspiration.

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Apr

2

Say Goodbye to Mess

Filed Under Organize Your Workspace | Comments Off

Piles of paper and lots of clutter littered my office at the end of 2007. It was the result of two problems:

  • Picking up catalogs and publications from industry events but not making time to read and discard them.
  • Multiple projects underway at any given time with a paper trail that wasn’t organized.

None of us can afford the consequences of chaos. Just look at the before and after photos for the design makeover CD to understand the importance of organization.

Staying organized is important to your success. Everything won’t be in place at every moment, but you must strive to end each day by organizing for tomorrow. That includes:

  • Filing papers before they’re misplaced
  • Updating sales and expenses
  • Checking and documenting important voice mail messages

Do you notice that business seems to increase each time you organize the office? It’s as though the clutter not only blocked the doorway but also blocked your success.

If disorganization is your downfall, spend a maximum of 15 minutes every day to create a better office system. Your stress levels will go down, and sales will increase.

Have you heard the CD, Organize for Maximum Success? I interview professional organizer, Fern Silvernagel, who shares 25 secrets for turning your chaos into a controlled and productive space. Invest 30 minutes of time for this valuable resource. Learn more here.

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