Apr
30
Ready to Try a Trade Show?
Filed Under Marketing Materials, TRADE SHOWS
Today’s mail just arrived. It includes an invitation to show your gift baskets at an upcoming regional business show and promises to be visited by local firms, from temp agency reps to landscapers.
This may be a great opportunity to show your gift baskets to hundreds of potential corporate clients. Will you exhibit? Here’s what to consider before signing up.
1. Get the facts. Ask the show producers about last year’s attendance numbers. Also request last year’s show directory so you can call random exhibitors for their feedback on the past event.
2. Choose your marketing materials. Flyers, catalog sheets, and a giveaway drawing that lets you collect business cards for post-event contact are the norm. If you have no literature to distribute, don’t exhibit at this show.
Do you recall the brochure samples I shared with you?
Brochure Flyer
Trifold Brochure
Standard Catalog
Four Page Catalog
3. Create your database. Your post-show strategy includes entering prospects’ names and addresses into a database (or hiring an outsourcing company to complete the project), and calling as many of them as possible to sell them on your baskets for general appreciation and upcoming occasions.
Trade show exhibiting connects you with prospects whom you normally have no access to, and it’s a fantastic way to increase your sales throughout the year.
Learn more on how to create a simple Web site contact page for prospects to ask questions before ordering.
Technorati Tags: gift baskets business, how to exhibit at trade shows, marketing materials, catalogs and flyers
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2 Responses to “Ready to Try a Trade Show?”
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Tuesday I was searching for sites related to Marketing and specifically trade show marketing plan and I found your site.
Did you find the information you wanted on trade shows, Jim?
You’ll find other ideas about trade show products and the like at the http://www.GiftBasketBusiness.com site and at http://www.AskTheGiftBasketExpert.com