Apr

23

Prepare Now for Summer Sales

Filed Under Corporate Baskets, Planning 

Certain questions are asked frequently at my trade show seminars, one of which is, “How do you keep sales up during the summer?”

I recall a few things before responding to this, keeping in mind that my answer doesn’t work for everyone, but at the least it provides fuel for other methods to maintain a healthy business during summer months.

First, I think about how much I needed a break versus working on designs. It’s certainly a balancing act when beautiful weather seems to call your name. Also, I remember the preparations I made in the spring to encourage sales and what other designers tell me they’ve done to keep revenues high.

Here are the five top methods that encourage summer sales.

1. Mention your collection of summertime baskets to customers as you deliver Administrative Professionals Day, Mother’s Day, and Father’s Day baskets.

Here are ideas for Dad’s Day before you start buying.

2. Remind clients that summer baskets brighten the day for relatives whom you cannot visit during the season. Emotion is a big part of our sales message.

3. Create postcards showing a photograph of your children’s summer fun baskets, and send them to clients who have children and grandchildren. The convenience of quick delivery takes one more task off their list.

Learn more about postcard marketing.

4. Ask area colleges how you can include your back-to-school basket information in materials sent to students’ homes.

Here’s what’s popular in many back-to-school baskets.

5. Tell clients about your corporate baskets that express mid-year appreciation to independent offices or single departments within large corporations. Saying “thanks” before the December holidays stands out as a big gesture, and you’ll win loyalty.

One of these five ideas has the potential to create huge sales during the summer while you fit extended-weekend vacations into your plans.

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