Apr
16
Hospitals, like many institutions worldwide, are trimming staff and expenses, but the hospital gift shop is still booming. Why?
Gone are the days when we only considered delivering baskets to patients. Now the hospital gift shop is the primary place to offer our gifts and baskets for resale. Here are three tips to keep in mind before offering your goods.
1. Take a look at their merchandise before you proceed. Offering them items they already have in stock will get you a thumbs-down response.
2. Think low cost, high volume. Hospital gift shops sell small, off-the-shelf gifts rather than grand baskets. Combining items such as plush and lollipops or puzzles and dietetic candies wrapped in attractive cellophane will get their attention and this corporate account.
3. Keep your costs at a minimum. Remember that you are selling gift bundles outright and not on consignment. Gift shops must have enough cushion to re-price your products.
Working with hospital shops can be lucrative. This is a client with high turnover, which means that you’ll be busy replenishing items that sell each month. The packages you make require little fuss, thereby cutting down on your labor. That’s the best way to profit with this client.
The gift ideas at Retail Wraps, specifically the baby gift and cellophane wrapping examples, expand your creativity and potential to work with hospital gift shops.
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8 Responses to “Sales Get Well at Hospital Gift Shops”
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This is article is extremely helpful because that was another niche of business opportunity I wanted to explore.
Now I know better process of how to contact them.
Thank you very much.
Hello Angel,
I’m pleased that this mini tutorial is beneficial to your success. I wish you baskets of success getting the account.
Dear Shirley,
Thanks for helping make my dreams come true. Your knowledge and expertise in the gift basket business has made me confident that this endeavor of mine will be successful. I will push myself everyday to make my dreams come true. I don’t know where the funds to start this is going to come from; I will leave that in the good lords hands. Thank you once again for being an inspiration for me and my up and coming business. Wishing you continued success in all of your future endeavors.
sincerely
Chef Darrell Stephenson
909-796-6159
Hello Darrell, and thank you so much for your kind words.
I’m so pleased that the information provided on the Gift Basket Business family of sites has been helpful.
I can tell you from experience that the money will come to build your business. There will be other challenges, and everything you learn will be worth the effort.
Please return and let me know, in time, how business is progressing.
Shirley,
You are a God send! Thank you so very much for sharing your wisdom. I’m still a little nervous about going out speaking but with you and the good Lord in my corner I know that I can acheive this.
Hi Debora,
It’s wonderful hearing from you, and I appreciate your kind words.
You can absolutely achieve success with gift baskets. I’m not just saying this; I’ve been at both ends of the business (spare sales and big sales), so I know it’s doable.
If you have questions, visit the Ask The Gift Basket Expert site to submit them.
http://www.AskTheGiftBasketExpert.com/blog
[...] weeks ago, in the Gift Baskets Newsletter, I explained the process of wholesaling your gifts through hospital gift shops and how it may be an overlooked revenue [...]
We have a baby quilt with scriptures from the bible embroidered on them. We now sell about 200 hospital giftshops around the country and are looking for hospital gift shop trade shows or other marketing ideas to get our product seen by all the hospital gift shops in the country.We are a small company with only 2 employees. Can you offer any suggestions? thanks a lot, Bruce Zipper, V. P. Comfort In The Word